The Project: Brand Identity, Logo Design, Website Design
Integrative Learning Consultants is a non-profit organization that works to improve the quality of care for individuals with autism and behavioral disorders. The ultimate goal of ILC is to help people flourish, comparing this process to the development of a butterfly. That was the starting point of the logo design. We wanted to create a symbol that was soft and abstract, yet resembled this metamorphosis. From there, Norris Design outlined colors and fonts, created printed pieces and a website – all of which are cohesive. Ultimately, we created two additional logos that correlated with the ILC butterfly but represented their family of organizations.