top of page

5 Benefits of Networking for Small Business Owners

It's no secret that small business owners have to wear a lot of hats. You have to be the accountant, the marketing guru, and the salesperson all in one! But there is one job title you should never forget - networker. Networking can give your small business a huge boost. Here are five key benefits of networking for small business owners that you don't want to overlook.

1. Get New Customers

One of the biggest benefits of networking for small business owners is that it can help you get new customers. Keep an eye out for people in your network who would make great customers or partners and connect them with your business. You never know what kind of opportunities this could open up for you!

2. Find New Resources

When you meet new people in your network, they often come with valuable resources they can share with you - such as contacts, industry information, or even potential investors or partners. If you're looking to expand your business, networking is a great way to find out what else is out there and see if it's something that could help take your small business to the next level.

3. Make Connections

Networking also gives you the opportunity to make connections with other professionals who may be able to help you with specific tasks related to running a successful small business - from SEO advice and web design tips, to marketing strategies and more! Building relationships with these kinds of professionals will likely result in valuable advice when times get tough (or exciting!).

4. Build Your Reputation

The power of networking lies not just in meeting new people but also in building relationships with them over time. As these relationships deepen, so too does your reputation as someone who knows their stuff (and has good ideas). People begin trusting and valuing your opinion more and more which can quickly lead to new opportunities down the road - like speaking engagements or invitations to join an advisory board!

5. Have Fun

Last but not least, one of the best parts about networking is that it’s fun! Whether it’s attending an industry event or meeting up for coffee with someone from your network, taking some time away from work every once in a while helps keep things fresh and allows you to stay connected within your community (and maybe even make some friends along the way!).

Networking isn't just about getting new contacts; it's about building mutually beneficial relationships within your industry that will help both parties grow over time. Whether it's finding new customers or resources, making connections, building your reputation or simply having some fun - there are many reasons why networking should be part of every small business owner's strategy for success! So don't be afraid to get out there and start connecting today!

A great opportunity to do some networking can be joining us at the Business Process Group. Every other Thursday we have a hybrid event of business education and networking. We have a large variety of speakers who all offer a unique perspective to business owners. Our goal is to be a resource to small business owners who need information and comradery of networking with people who are building their business just like them. This is an open networking event with a brief educational presentation geared towards entrepreneurship and business development. Join us and start networking now! Check our website to learn more:



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

bottom of page