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5 Must-Ask Questions Before Starting to Re-Brand

When it comes to rebranding your business, the phrase “look before you leap” is particularly relevant. A rebrand can be a great way to breath new life into an existing business, but it can also cause some serious marketing headaches if you don’t go into it with a clear plan. Before you start making any changes, here are five must-ask questions every business owner needs to ask themselves before starting a rebrand.

1. What’s Your Reason for Rebranding?

The first question you need to answer is why are you rebranding in the first place? Are you trying to introduce a younger, trendier vibe? Appeal to a new market demographic? Or just give your current brand image a facelift? Understanding what prompted this decision will help ensure that your new branding efforts are successful and meet your needs.

2. How Will Rebranding Impact Your Customers?

Your customers should be at the heart of all of your decisions, so one of the first things you need to consider when rebranding is how it will impact them. Are there any potential risks or pitfalls that could arise as a result of the changes? If so, can they be avoided by implementing certain strategies or processes beforehand? Thinking through these potential issues ahead of time can save you from some major headaches in the long run.

3.What Does Your Current Brand Stand For?

Before making any changes, take some time to think about what values and messages your current brand conveys. Knowing this information will help inform what kind of changes should be made and which elements should remain consistent throughout the transition process. This is a great opportunity to refine and focus on aspects that best reflect who and what your company stands for.

4. How Will You Achieve Your Goals With Rebranding?

Next, think about how exactly you plan on achieving your goals with this new look and feel. What kind of resources do you have available—money, people, skills—and how will they be used during this period of change? Having an actionable plan in place will make sure that all of your efforts don’t go down the drain once everything has been implemented.

5. Do You Have Someone Who Can Execute It All Well?

Finally, make sure that someone with enough knowledge and experience is overseeing the entire project from start to finish. Depending on the size of your operation this may mean bringing in outside help or delegating certain tasks internally (or both!). In either case, having someone who understands both marketing strategy and executional details is key when it comes to successful rebrands!

This is why we recommend hiring a professional who knows the ins and outs of re-branding so that your business can benefit from an effective brand strategy. A good designer will understand the nuances of your business and work with you to create a re-branded look that reflects its size, mission, goals, and culture. If done correctly, re-branding can be invaluable in both increasing customer loyalty as well as expanding reach. So if you are ready to re-brand your business, make sure to hire the right designer who will be able to bring the best out of your brand!


Rebranding isn't something businesses do lightly; it takes time and money and requires careful planning if it's going to succeed rather than backfire spectacularly. Making sure that you ask yourself these five questions before starting out will help ensure that all your hard work pays off in the end, and even more, having an experienced team to help you strategize and create your brand is key to your success! Here at Norris Design, we are experts in brand strategy, helping businesses create powerful brands that grab attention and tell their story.

If you need assistance with any aspect of rebranding or creating your brand go ahead and contact us! Don’t forget - rebranding can be a great way to rejuvenate a business if done properly so don’t hesitate to call us today!


Do you want to learn more about out brand strategy services? Check out our blogs Why We Decided to Rebrand...Should You? and The ROI of Branding.


Kimberly Norris | |


Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

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Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

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