When it comes to rebranding your business, the phrase “look before you leap” is particularly relevant. A rebrand can be a great way to breath new life into an existing business, but it can also cause some serious marketing headaches if you don’t go into it with a clear plan. Before you start making any changes, here are five must-ask questions every business owner needs to ask themselves before starting a rebrand.
1. What’s Your Reason for Rebranding?
The first question you need to answer is why are you rebranding in the first place? Are you trying to introduce a younger, trendier vibe? Appeal to a new market demographic? Or just give your current brand image a facelift? Understanding what prompted this decision will help ensure that your new branding efforts are successful and meet your needs.
2. How Will Rebranding Impact Your Customers?
Your customers should be at the heart of all of your decisions, so one of the first things you need to consider when rebranding is how it will impact them. Are there any potential risks or pitfalls that could arise as a result of the changes? If so, can they be avoided by implementing certain strategies or processes beforehand? Thinking through these potential issues ahead of time can save you from some major headaches in the long run.
3.What Does Your Current Brand Stand For?
Before making any changes, take some time to think about what values and messages your current brand conveys. Knowing this information will help inform what kind of changes should be made and which elements should remain consistent throughout the transition process. This is a great opportunity to refine and focus on aspects that best reflect who and what your company stands for.
4. How Will You Achieve Your Goals With Rebranding?
Next, think about how exactly you plan on achieving your goals with this new look and feel. What kind of resources do you have available—money, people, skills—and how will they be used during this period of change? Having an actionable plan in place will make sure that all of your efforts don’t go down the drain once everything has been implemented.
5. Do You Have Someone Who Can Execute It All Well?
Finally, make sure that someone with enough knowledge and experience is overseeing the entire project from start to finish. Depending on the size of your operation this may mean bringing in outside help or delegating certain tasks internally (or both!). In either case, having someone who understands both marketing strategy and executional details is key when it comes to successful rebrands!
This is why we recommend hiring a professional who knows the ins and outs of re-branding so that your business can benefit from an effective brand strategy. A good designer will understand the nuances of your business and work with you to create a re-branded look that reflects its size, mission, goals, and culture. If done correctly, re-branding can be invaluable in both increasing customer loyalty as well as expanding reach. So if you are ready to re-brand your business, make sure to hire the right designer who will be able to bring the best out of your brand!
Overall...
Rebranding isn't something businesses do lightly; it takes time and money and requires careful planning if it's going to succeed rather than backfire spectacularly. Making sure that you ask yourself these five questions before starting out will help ensure that all your hard work pays off in the end, and even more, having an experienced team to help you strategize and create your brand is key to your success! Here at Norris Design, we are experts in brand strategy, helping businesses create powerful brands that grab attention and tell their story.
If you need assistance with any aspect of rebranding or creating your brand go ahead and contact us! Don’t forget - rebranding can be a great way to rejuvenate a business if done properly so don’t hesitate to call us today!
Do you want to learn more about out brand strategy services? Check out our blogs Why We Decided to Rebrand...Should You? and The ROI of Branding.
Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com
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