Who We Are
Our Creative Team Comprised of Experts in Each Area of Practice
Involvement & Recognition
In the Community
Kimberly Norris
OWNER & FOUNDER
Kimberly Norris, the visionary owner and founder of Norris Design, established the company with a clear mission: to infuse the design industry with deeper meaning, strategic insight, and tangible results. She understands that branding and brand strategy are the cornerstones of a successful business, directly impacting its long-term health and growth. Kimberly’s leadership ensures that every service offered by Norris Design is rooted in these principles, guiding clients toward building brands that truly resonate and deliver lasting impact.
Josie George
ART DIRECTOR
Josie George, the Art Director at Norris Design, brings over 20 years of rich and diverse advertising experience to the table. Her expertise in conceptual and stylistic direction, particularly within the retail sector, offers invaluable insights that enhance the creative process. Josie leads the creative team with a blend of inspiration and practicality, providing clear direction, thoughtful guidance, and constructive feedback on every project. Her leadership ensures that each design not only meets the highest standards of creativity but also aligns perfectly with the strategic goals of our clients.
Marilyn Carcamo
ADMINISTRATOR
Marilyn Carcamo is the backbone of Norris Design's daily operations, playing a crucial role in ensuring everything runs smoothly. Her exceptional organizational skills and keen attention to detail keep the entire team aligned, prepared, and focused on delivering the highest level of service to our clients. Marilyn's dedication ensures that every project progresses seamlessly from start to finish, allowing the team to work cohesively and efficiently while maintaining a client-first approach at every stage for each and every client.
Emma Dougherty
GRAPHIC DESIGNER & ILLUSTRATOR
Emma Dougherty, a talented Graphic Designer & Illustrator at Norris Design, is known for her thoughtful and effective design work. Her expertise in digital illustration and graphic design allows her to infuse creativity into every project. Emma’s unique perspective challenges conventional thinking, inspiring the team to explore innovative solutions and incorporate distinctive elements that elevate the quality and impact of our work. Her contributions consistently enhance the creative process, making each design more engaging and memorable.
Justin Plutino
SOCIAL MEDIA MANAGER
Justin Plutino, the Social Media Manager at Norris Design, plays a pivotal role in helping our clients connect with their audiences and grow their brands. With a deep understanding of social media dynamics and marketing strategies, Justin crafts and executes social media plans that build brand awareness, foster engagement, and drive growth. His expertise makes him an invaluable asset to both our team and our clients, ensuring that every social media effort aligns with broader business goals and delivers measurable results.
Valentin Boubee
GRAPHIC DESIGNER
Valentin Boubée brings a wealth of expertise in graphic design to Norris Design. With a strong foundation in branding, typography, and digital media, he combines creativity with strategy to deliver impactful designs that resonate with target audiences. Valentin’s collaborative mindset and dedication to constant improvement ensure that every project meets the highest standards of quality and innovation. His unique perspective and problem-solving approach make him an invaluable contributor to our team, helping businesses craft memorable visual identities that drive results.
A Passionate & Skilled Team
At Norris Design, we specialize in solving a critical challenge for businesses: creating a brand that not only looks exceptional but also drives results. Our experienced team in Northwest Arkansas delivers high-quality graphic design and strategic branding that work together seamlessly to elevate your business.
We’re committed to offering the highest level of attention and expertise, ensuring that your brand stands out and performs. By blending beauty and strategy, we help you develop a brand identity that truly reflects who you are and how you want to be perceived.
Our goal is simple:
To make sure every impression your business makes strengthens your brand and drives growth. With Norris Design, your brand becomes a powerful tool for success.
FAQ's
Here are a few questions we hear sometimes.
There are 3 basics to remember when it comes to having a good logo. Your logo should be:
DISTINCTIVE
It is important that the logo is different enough from other things out there so you can begin to build recognition over time and that the logo can serve as the face of the business.
APPROPRIATE
The logo does not have to say everything about what you do. It just needs to make sense in the industry, for your market and your business.
SIMPLE
We always want to make sure the logo is simple enough that it does not lose the integrity of what it is when it is used in different places. It has to translate well: large on a billboard, small on a phone, one color, full color or any other application. Simplicity is key to this.
No. We don’t apply a one-size-fits-all approach to logo design. We work with a diverse range of clients across various industries, each with unique goals, audiences, and brand personalities.
Our process for logo design is very in depth because we want to make sure that the end product is something that will work for your business long term. We focus on understanding what makes your business stand out and crafting a logo that aligns with your vision while maintaining strong design principles. It is important to us that we understand your business, your market, and how that relates to your logo design.
Our logos are more than just visuals—they’re the embodiment of your brand’s essence. We create distinctive, memorable designs that capture your unique identity and make a lasting impression.
Brand identity design is the visual and strategic foundation of a brand—it’s how a company presents itself to the world. It includes elements like logo design, color palettes, typography, imagery, and brand guidelines, all working together to create a cohesive and recognizable presence.
Beyond visuals, brand identity design also considers tone of voice, messaging, and the overall brand experience to ensure consistency across all touchpoints, from websites and social media to packaging and print materials.
A strong brand identity builds trust, differentiates a business from competitors, and fosters a lasting connection with its audience.
Brand strategy is about intentionally shaping how your customers perceive and interact with your business.
Our brand strategy process gets into the core of:
Who you are as a business.
Who your customers are and what they care about.
Once we determine those things, we can help align your communication, services, and actions to appeal specifically to your clients.
With the right strategy in place, you can:
Create a strong emotional connection with your customers.
Stand out in a crowded market.
Build loyalty that translates into long-term growth.
Brands are not made by accident; they’re built through strategy and thousands of intentional decisions over time.
We create tailored strategies that align with your brand's vision, positioning you for long-term success. Our approach is comprehensive, focusing on market trends, audience insights, and competitive analysis.
We highly encourage completing these projects simultaneously, as it allows us to ensure cohesiveness by developing them together. While they can be done separately, starting one project before the other will influence the direction of the second. By working on both at the same time, they can inform each other throughout the process, resulting in a more unified outcome.
Norris Design can create videography and photography for you. This can be a really nice addition as it helps bring personality into your website or social media strategy.
We provide things such as video for the intro section of a website, owner interviews, testimonial videos, and more.
Our services also include headshots, branding photos, and more.
We tailer video and photo services to the type of company you have and what your needs may be.
We typically will write most content but do need assistance to gather information that we cannot generate on our own. For example, we need assistance writing "About Us" content and bios, or understanding what services you offer. Once we have some basic information, we can build on it. Content writing can be a burden for business owners so we want to lessen that as much as possible for you.
We design sites that allow for easy updates, and we also offer training on how to manage simple edits. You can either make edits yourself or you can reach out to us about a project quote. If they are small, the cost will be very minimal. If they are larger, the price will reflect that.
We try to keep the cost of changes minimal since a lot of work is in the upfront design. We don’t charge any monthly pricing for maintenance typically so that makes it easier to just reach out when needed.
If you need more ongoing changes we do offer monthly pricing for that but it really depends on your needs.
During an SEO audit, we look at your current website, some keywords you want to rank for, and what the data is on those keywords. We analyze the search volume and competitiveness of relevant terms to determine whether SEO is a viable option for your business. This research also provides insight into how long it might take to achieve rankings.
To make this process clearer, we typically do this through a video call to visually guide you through the findings. Since SEO can be a complex topic, these calls are really helpful in explaining how our services work and presenting the research in a way that's easy to understand.
"Norris Design helped me with a brand strategy and created a logo for me. They helped me define my brand and mission. Very thorough. They have a passion to help people grow their business."
JAMIE WOLFE
Involvement & Recognition
In the Community
