A team ready to listen, strategize, and execute.
A tight knit team of seven bringing every expertise needed to take your business to the next level.
A team crafted with intention.
Norris Design is a Northwest Arkansas–based branding and marketing agency that partners with businesses locally and across the country to build brands that are both strategic and impactful.
The team brings together diverse expertise across design, marketing, and strategy, working collaboratively to understand each client’s business, market, and goals before crafting solutions that drive real results. With a shared focus on thoughtful execution and measurable growth, Norris Design operates as a true extension of its clients’ teams, combining creativity and strategy to deliver work that not only looks strong but performs.
Kimberly Norris, the Owner and Founder of Norris Design, established the company with a clear mission to bring strategic insight and measurable results to the design industry. As a business owner, she brings a firsthand understanding of what it takes to build and grow a company, shaping the way the agency approaches every client partnership. She recognizes that branding is foundational to long term success, directly influencing growth, positioning, and overall business health. Kimberly’s leadership ensures that every service offered by Norris Design is grounded in this perspective, guiding clients toward building brands that resonate and support growth.
Josie George, the Creative Director at Norris Design, brings over 20 years of rich and diverse advertising experience to the table. Her expertise in conceptual and stylistic direction, particularly within the retail sector, offers invaluable insights that enhance the creative process. Josie leads the creative team with a blend of inspiration and practicality, providing clear direction, thoughtful guidance, and constructive feedback on every project. Her leadership ensures that each design not only meets the highest standards of creativity but also aligns perfectly with the strategic goals of our clients.
Marilyn Carcamo, Operations Manager at Norris Design, is instrumental in keeping our day to day operations running seamlessly. With over 8 years of administrative and financial experience, she brings structure, clarity, and consistency to every aspect of the business. Her strong organizational skills and attention to detail ensure the team stays aligned, prepared, and focused on delivering a high level of service to our clients. Marilyn plays a key role in guiding projects supporting a smooth and efficient workflow that allows our team to stay focused on what matters most, delivering high quality work for every client.
Valentin Boubée brings a wealth of expertise with over 8 years of experience in graphic design. With a strong foundation in branding, typography, and digital media, he combines creativity with strategy to deliver impactful designs that resonate with target audiences. Valentin’s collaborative mindset and dedication to constant improvement ensure that every project meets the highest standards of quality and innovation. His unique perspective and problem-solving approach make him an invaluable contributor to our team, helping businesses craft visual identities that drive results.
Belen, a Graphic Designer at Norris Design, brings a thoughtful and refined approach to every project. With a strong foundation in design and a natural ability to translate ideas into compelling visuals, she creates work that is both strategic and visually impactful. Belen has a keen eye for detail and a deep understanding of how design supports brand identity, allowing her to develop creative solutions that resonate with audiences and elevate our clients’ presence. Her perspective makes her a valuable contributor to our team, ensuring each project is executed with clarity and intention.
Noah, Photographer and Videographer at Norris Design, brings over 8 years of experience capturing content that is both visually compelling and purpose driven. With a strong eye for storytelling and a clear focus on the end result, he approaches every shoot with intention, ensuring each piece of content aligns with the broader goals of the brand. Noah understands how to translate ideas into visuals that connect with audiences, creating photo and video assets that not only look great but support marketing efforts in a meaningful way. His perspective and attention to detail make him a valuable part of the team, helping bring each brand’s story to life.
Justin Plutino, the Social Media Manager at Norris Design with over 7 years of experience, plays a pivotal role in helping our clients connect with their audiences and grow their brands. With a deep understanding of social media dynamics and marketing strategies, Justin crafts and executes social media plans that build brand awareness, foster engagement, and drive growth. His expertise makes him an invaluable asset to both our team and our clients, ensuring that every social media effort aligns with broader business goals and delivers measurable results.
Involvement & Recognition
In the Community
Involvement & Recognition
In the Community
FAQ's
A few questions we hear sometimes.
There are 3 basics to remember when it comes to having a good logo. Your logo should be:
DISTINCTIVE
It is important that the logo is different enough from other things out there so you can begin to build recognition over time and that the logo can serve as the face of the business.
APPROPRIATE
The logo does not have to say everything about what you do. It just needs to make sense in the industry, for your market and your business.
SIMPLE
We always want to make sure the logo is simple enough that it does not lose the integrity of what it is when it is used in different places. It has to translate well: large on a billboard, small on a phone, one color, full color or any other application. Simplicity is key to this.
No. We don’t apply a one-size-fits-all approach to logo design. We work with a diverse range of clients across various industries, each with unique goals, audiences, and brand personalities.
Our process for logo design is very in depth because we want to make sure that the end product is something that will work for your business long term. We focus on understanding what makes your business stand out and crafting a logo that aligns with your vision while maintaining strong design principles. It is important to us that we understand your business, your market, and how that relates to your logo design.
Our logos are more than just visuals, they’re the embodiment of your brand’s essence. We create distinctive, memorable designs that capture your unique identity and make a lasting impression.
Brand identity design is the visual and strategic foundation of a brand. It’s how a company presents itself to the world. Brand identity design includes elements like logo design, color palettes, typography, imagery, and brand guidelines, all working together to create a cohesive and recognizable presence.
Beyond visuals, brand identity design also considers tone of voice, messaging, and the overall brand experience to ensure consistency across all touchpoints, from websites and social media to packaging and print materials.
A strong brand identity builds trust, differentiates a business from competitors, and fosters a lasting connection with its audience.
Brand strategy is about intentionally shaping how your customers perceive and interact with your business.
Our brand strategy process gets into the core of:
Who you are as a business.
Who your customers are and what they care about.
Once we determine those things, we can help align your communication, services, and actions to appeal specifically to your clients.
With the right strategy in place, you can:
Create a strong emotional connection with your customers.
Stand out in a crowded market.
Build loyalty that translates into long-term growth.
Brands are not made by accident; they’re built through strategy and thousands of intentional decisions over time.
We create tailored strategies that align with your brand's vision, positioning you for long-term success. Our approach is comprehensive, focusing on market trends, audience insights, and competitive analysis.
We highly encourage completing these projects simultaneously, as it allows us to ensure cohesiveness by developing them together. While they can be done separately, starting one project before the other will influence the direction of the second. By working on both at the same time, they can inform each other throughout the process, resulting in a more unified outcome.
Norris Design can create videography and photography for you. This can be a really nice addition as it helps bring personality into your website or social media strategy.
We provide things such as video for the intro section of a website, owner interviews, testimonial videos, and more.
Our services also include headshots, branding photos, and more.
We tailer video and photo services to the type of company you have and what your needs may be.
We typically will write most content but do need assistance to gather information that we cannot generate on our own. For example, we need assistance writing "About Us" content and bios, or understanding what services you offer. Once we have some basic information, we can build on it. Content writing can be a burden for business owners so we want to lessen that as much as possible for you.
We design sites that allow for easy updates, and we also offer training on how to manage simple edits. You can either make edits yourself or you can reach out to us about a project quote. If they are small, the cost will be very minimal. If they are larger, the price will reflect that.
We try to keep the cost of changes minimal since a lot of work is in the upfront design. We don’t charge any monthly pricing for maintenance typically so that makes it easier to just reach out when needed.
If you need more ongoing changes we do offer monthly pricing for that but it really depends on your needs.
During an SEO audit, we look at your current website, some keywords you want to rank for, and what the data is on those keywords. We analyze the search volume and competitiveness of relevant terms to determine whether SEO is a viable option for your business. This research also provides insight into how long it might take to achieve rankings.
To make this process clearer, we typically do this through a video call to visually guide you through the findings. Since SEO can be a complex topic, these calls are really helpful in explaining how our services work and presenting the research in a way that's easy to understand.