BizNWA
A free business resource website for companies in Northwest Arkansas at any stage in their business.
The Objective
To create a fun and innovative brand that would be something different in the corporate landscape. To create a website that would serve as a user friendly resource to businesses.
Scope of Work
Logo
Digital Illustration
Website
Copywriting
Search Engine Optimization
Website Design
The website design consisted of creative design that reflects the vibrant brand. We collected the information for each of the resources and created a layout that is easy to read and presents the information in a helpful way.
Logo Design
The logo was developed as a modern wordmark encompassing large shapes coming together portraying the different parts of the community coming together to help businesses start, grow and thrive.
Digital Illustration
The digital illustrations are made up of a style that is creative, organic, vibrant and fun. We chose a style that contradicts many corporate brand identities so that we could have a brand that stand out from the crowd and portrays the chaotic and fun aspect of being an entrepreneur.
Print & Digital Design
Explaining the vision and purpose of the company and brand was a very important part of this project. We were able to do this through presentation slides, flyer design, business cards and more.
