Eyelove
A locally owned optical center in Northwest Arkansas specializing in general eye care, sports vision, and aesthetics.
The Objective
To update their logo to better reflect the high end simplistic style that they felt would represent them more after they acquired the practice and wanted to make it their own.
Scope of Work
Logo
Logo Design
The logo portrays two partial circles that are representative of two eyeglasses. This is a creative and abstract way to brand the company in a way that is unique and not quite literal.
.jpg)
Rebrand: Before and After
The company was ready for a rebrand that portrayed their services in a more creative and high end way. We changed the style, added a new icon and chose a color palette that was more elevated.
Print Design
We created appointment cards for the doctors office that feature the logo, brand pattern, and new color palette.
THANK YOU!
Thanks for exploring this project. We truly appreciate you taking the time to learn more about the work we’ve created and the impact it’s had.
If you’re in need of strategic branding or marketing support, we’d love to help. Norris Design offers a full range of services including brand strategy, logo design, brand identity development, custom digital illustrations, ongoing marketing packages, social media management, search engine optimization (SEO), email marketing, and content creation. Whether you’re a new business building your foundation or an established company ready to take your brand to the next level, we’re here to craft thoughtful solutions that connect with your audience and drive measurable results.
Reach out today to schedule your free consultation. We’d love to hear about your goals and how we can help bring them to life.