Eyelove
A locally owned optical center in Northwest Arkansas specializing in general eye care, sports vision, and aesthetics.
The Objective
To update their logo to better reflect the high end simplistic style that they felt would represent them more after they acquired the practice and wanted to make it their own.
Scope of Work
Logo
Logo Design
The logo portrays two partial circles that are representative of two eyeglasses. This is a creative and abstract way to brand the company in a way that is unique and not quite literal.
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Print Design
We created appointment cards for the doctors office that feature the logo, brand pattern, and new color palette.
Rebrand: Before and After
The company was ready for a rebrand that portrayed their services in a more creative and high end way. We changed the style, added a new icon and chose a color palette that was more elevated.