Fuel Accelerator
Business accelerator program in Bentonville, Arkansas focused on the development of tech startups and encouraging growth of the tech scene in Northwest Arkansas.
The Objective
To create a more distinctive and memorable brand that would communicate creativity, innovation, technology, and professionalism.
Scope of Work
Brand Identity
Digital Illustrations
Print & Digital Design
Copywriting
Social Media
Brand Identity Design
We stepped in at a time of growth to create a more modern and tech-focused brand for Fuel.
.png)
.png)
.png)
.png)
Digital Illustration
We boosted brand recognition for Fuel by creating custom illustrations and icons that the brand could start to be recognized for.
_edited.png)
_edited.png)
Print & Digital Copywriting & Design
We produced clear and consistent communication through new brand design, assets, strategic copywriting, and page layout.
.jpg)
Social Media Management
Fuel has seen consistent social media growth month after month since turning their social media management over to Norris Design. Not only did numbers increase, but the team felt a sense of freedom because they could focus solely on running their cohorts.
.png)
.png)
Fuel Podcast
We created a custom logo and fresh illustrations for Fuel's new podcast, seamlessly aligning with the brand’s established aesthetic.
Fuel Case Study
We helped Fuel outperform industry averages in a very niche audience.
100%
LinkedIn Growth
WITHIN 1 YEAR
The Challenge
Fuel's existing branding did not fully capture the vibrancy and technological focus of their programs. They needed a refreshed identity that would resonate with tech-savvy startups and corporate partners alike, conveying a sense of innovation, scalability, and global reach.
The Solution
We initiated the project with a discovery session to understand Fuel's mission, values, and target audience. This foundational step ensured that our design strategy would align seamlessly with their goals.
The Results
Fuel’s refreshed identity has already begun supporting their larger expansion efforts, both online and in high-stakes conversations with stakeholders. Their brand now matches the forward-thinking programs and high-caliber partnerships they’ve built over time.
Our Approach
We initiated the project with a discovery session to understand Fuel's mission, values, and target audience. This foundational step ensured that our design strategy would align seamlessly with their goals.
Logo Enhancement
We revitalized Fuel's logo to embody a more vibrant and tech-focused aesthetic. The updated design features dynamic elements symbolizing acceleration and growth, aligning with Fuel's commitment to propelling startups forward.
Comprehensive Brand Identity
Our team developed a cohesive brand identity system, including:
-
Color Palette: A selection of bold, energetic colors that evoke innovation and excitement.
-
Typography: Modern, clean fonts that ensure clarity and readability across all platforms.
-
Custom Illustrations: Unique visuals representing the convergence of technology and human ingenuity, reflecting Fuel's role in bridging startups with enterprise opportunities.
-
Style Guide: A detailed guide to maintain consistency in branding across all materials and communications.
LinkedIn Growth
Fuel also brought us on to manage their LinkedIn presence—an essential channel for reaching founders, mentors, and investors. We developed and executed a content strategy aligned with the new brand voice, ensuring every post spoke to their niche community.
-
We managed end-to-end content creation, scheduling, and community interaction.
-
Our strategy focused on engagement, relevance, and thought leadership.
-
Content highlighted cohort milestones, partner wins, and insights from Fuel’s network of mentors and VCs.
THANK YOU!
Thanks for exploring this project. We truly appreciate you taking the time to learn more about the work we’ve created and the impact it’s had.
If you’re in need of strategic branding or marketing support, we’d love to help. Norris Design offers a full range of services including brand strategy, logo design, brand identity development, custom digital illustrations, ongoing marketing packages, social media management, search engine optimization (SEO), email marketing, and content creation. Whether you’re a new business building your foundation or an established company ready to take your brand to the next level, we’re here to craft thoughtful solutions that connect with your audience and drive measurable results.
Reach out today to schedule your free consultation. We’d love to hear about your goals and how we can help bring them to life.