
Ozark Roots
Provides locally sourced, wild-type plants that are all native to Northwest Arkansas. Aimed to help with NWA's extreme weather changes.
The Objective
Create a brand new, polished logo that incorporates the company's purpose and values.
Scope of Work
Logo
Logo Design
The client wanted to feature a plant native to Northwest Arkansas in their logo, so we chose an oak leaf as the icon. To complement this, we paired it with a natural-looking typeface that reflects the company as a whole.




Rebrand: Before and After
The transition to a luxury feel included a high end serif font, beautifully hand drawn mark, and elegant layout of the wording.


THANK YOU!
Thanks for exploring this project. We truly appreciate you taking the time to learn more about the work we’ve created and the impact it’s had.
If you’re in need of strategic branding or marketing support, we’d love to help. Norris Design offers a full range of services including brand strategy, logo design, brand identity development, custom digital illustrations, ongoing marketing packages, social media management, search engine optimization (SEO), email marketing, and content creation. Whether you’re a new business building your foundation or an established company ready to take your brand to the next level, we’re here to craft thoughtful solutions that connect with your audience and drive measurable results.
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