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Ozark Roots
Provides locally sourced, wild-type plants that are all native to Northwest Arkansas. Aimed to help with NWA's extreme weather changes.
The Objective
Create a brand new, polished logo that incorporates the company's purpose and values.
Scope of Work
Logo
Logo Design
The client wanted to feature a plant native to Northwest Arkansas in their logo, so we chose an oak leaf as the icon. To complement this, we paired it with a natural-looking typeface that reflects the company as a whole.
Rebrand: Before and After
The transition to a luxury feel included a high end serif font, beautifully hand drawn mark, and elegant layout of the wording.
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