Highlands Oncology Group: Supporting Growth Through Strategic Design and Marketing

The Client and Project

Highlands Oncology is one of the leading cancer treatment centers in the region, providing advanced oncology care to patients across Northwest Arkansas and surrounding communities. As the organization continues to grow and expand its services, Highlands Oncology partnered with Norris Design to help strengthen its brand presence and communication with patients and the community.

The collaboration has included a wide range of design, marketing, and digital initiatives to support both patient education and organizational growth.

In only 1 year, we have been able to complete a vast amount of projects including:

41

PRINT PROJECTS

38

DIGITAL PROJECTS

18

PHOTO & VIDEO SHOOTS

2

LOGO IDENTITY DESIGNS

1

WEBSITE DESIGN

The Challenge

Healthcare organizations must communicate complex information clearly while maintaining trust, professionalism, and compassion. Highlands Oncology needed a design and marketing partner that could help them:

• Maintain consistent branding across a wide variety of materials

• Communicate complex medical information in a clear and accessible way

• Support marketing initiatives for new services, events, and campaigns

• Modernize their website and digital presence

The goal was to ensure patients, caregivers, and the community could easily access information while reinforcing Highlands Oncology’s reputation as a leader in cancer care.

Our Role

Norris Design works closely on an ongoing basis with the Highlands Oncology team as a creative and marketing partner, supporting ongoing initiatives across print, digital, and multimedia platforms.

Our work together has included:

• Website Redesign and Launch – A modern, user-friendly website designed to improve patient access to services, information, and resources.

• Brand Development – Creation of two specialized logos supporting new programs and initiatives within the organization.

• Print Design – Development of patient resources, educational materials, brochures, event collateral, and marketing campaigns.

• Digital Marketing Assets – Design of digital advertisements, online graphics, and campaign materials supporting outreach and engagement.

• Photography and Video – Professional photo and video production including patient testimonials, provider features, and marketing content.

Results & Impact

Through this ongoing partnership, Highlands Oncology has strengthened its ability to communicate clearly with patients while expanding its visibility within the community.

Key outcomes include:

• A modern website that better supports patient navigation and access to information

• Consistent branding across dozens of patient-facing materials and marketing campaigns

• Professional photography and video that help share patient stories and highlight the care team

• Marketing and communication materials that support community outreach and organizational growth

The Client's Feedback

"Our team at Highlands Oncology was in need of additional marketing support and the Norris Team continues to exceed our expectations. From creative ideas, excellent graphic design options, videography, website design, etc. This team has the whole package. Grateful to have found them!"

-Traci Hampton, Director of Marketing and Communication

Looking for an Outsourced Marketing Team that Understands Healthcare?

Our partnership with Highlands Oncology continues as we support new initiatives, patient resources, and marketing campaigns. By combining strategic design, digital marketing, and multimedia storytelling, we help ensure their message remains clear, compassionate, and impactful.

If your organization needs a strategic partner to help communicate complex services clearly and effectively, Norris Design can help. Our team works with healthcare organizations and professional service firms to build brands, create impactful marketing, and design digital experiences that connect with the right audiences.

Let’s talk about how we can support your next stage of growth.