How to Develop Your Brand Identity and Build Lasting Loyalty
Branding is an essential aspect of marketing that goes beyond just your business name and logo. It is about creating a unique identity...
As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.
As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.
Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.
Businesses needed much more than just graphic design. They needed to see the bigger picture of their businesses from the perspective of a designer. Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.
This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building.
It all started with education after college.
I obsessively read articles, listened to podcasts, watched videos, read books, and took classes. This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.
So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.