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Whether you like it or not...your brand is being created right now

Whether you're a small business owner or a large corporation, your brand is everything. Your brand is what sets you apart from your competition and is the first impression that potential customers have of your business. But did you know that your brand is being created right now, even if you're not actively involved in the process? Thanks to the internet and social media, every interaction you have with customers and potential customers helps shape your brand.

In this blog post, we'll explore how your brand is being created right now and what you can do to shape it into the best possible representation of your business.

Social media presence is important - even if you're not a social media pro

Even if your business doesn't have a dedicated social media team, it's important to have a presence on social media. This is because potential customers will often search for your business on these platforms and see what others are saying about you. Make sure to have a consistent logo and name across all of your social media profiles, and make it easy for customers to reach you through these channels.

Online reviews can make or break your brand

Online reviews are one of the most important factors that potential customers consider when deciding whether to do business with you. Make sure to monitor your reviews on Google, Yelp, and other review platforms, and respond to both positive and negative feedback. Responding to negative reviews in a positive way can actually turn a negative review into a positive for your brand.

Your website is a reflection of your brand

Your website is often the first impression that customers have of your business. Make sure that your website is easy to navigate and reflects your brand through consistent colors, logos, and messaging. If your website is outdated or unorganized, this can reflect poorly on your brand.

Your employees are also part of your brand

Your employees are an extension of your brand, and how they interact with customers can greatly impact how your brand is perceived. Make sure that your employees are trained in customer service and that they understand the importance of a positive brand image. Encourage your employees to embody your brand values and always remain professional.

Consistency is key

One of the most important things you can do to shape your brand is to remain consistent in all of your interactions with customers. Make sure that your messaging is consistent across all channels, from social media to your website to your physical location. Consistency helps build trust with customers, which is essential for a strong brand.

In conclusion...

Even if you're not actively trying to shape your brand, it's being created right now through every interaction that customers have with your business. By paying attention to your social media presence, online reviews, website, employees, and consistency, you can ensure that your brand is the best representation of your business. While it may take time and effort to build a strong brand, the benefits are well worth it in terms of increased trust, customer loyalty, and ultimately, business success.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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