The Challenge
Chambers Properties, a premier vacation rental company, recognized the need to elevate its brand, enhance website performance, and drive more bookings. As the business grew, it became evident that a more cohesive and professional marketing strategy was essential. The company required an ongoing solution that integrated strategic branding, social media management, search engine optimization, and design support to create a strong and impactful digital presence.
Like many businesses, Chambers Properties initially developed its branding, website, and marketing in-house. Over time, however, it outgrew these early efforts and realized the value of a refined and strategic approach. At this critical stage, the company sought a professional team to overhaul its marketing efforts, ensuring consistency, professionalism, and maximum effectiveness.
The Solution
Norris Design partnered with Chambers Properties to implement a comprehensive marketing strategy tailored to the vacation rental industry. The services included:
Branding: Establishing a refined and cohesive brand identity that aligned with the company’s upscale rental experience, ensuring consistency across all platforms.
Website Redesign: Developing a modern, user-friendly website to enhance usability, showcase properties effectively, and increase bookings.
Social Media Strategy & Management: Creating engaging content, maintaining consistent branding, and executing targeted campaigns to attract and convert potential guests.
Search Engine Optimization (SEO): Implementing on-page and off-page SEO strategies to improve search rankings, increase organic traffic, and establish long-term digital visibility.
Ongoing Design & Marketing Support: Providing continuous collaboration to refine marketing strategies, promotional materials, and seasonal campaigns, adapting to the evolving needs of the business.
The Results
With Norris Design’s support, Chambers Properties achieved remarkable growth:
Consistent Month-Over-Month Growth in Year 1: Due to significant improvements in website traffic and bookings, the company renewed its contract after the first year.
Expanded Business Operations: Impressed with the results, the client entrusted Norris Design with branding and marketing efforts for three additional companies within their portfolio, leading to similar success.
Record-Setting Performance: The vacation rental business experienced its highest revenue months, demonstrating the impact of a well-executed marketing strategy.
Key Metrics
Total Website Traffic Growth: A steady increase in visitors, surpassing 18,000 website sessions in a 12-month period.
SEO-Driven Engagement: Organic traffic grew significantly due to strategic keyword optimization and backlinking efforts. Over 12 months, 5,600 visitors came directly from Google Search. In the most recent month alone, traffic from Google reached 1,726 visitors, showcasing continued growth.
Social Media Impact: A strong social media strategy resulted in increased brand awareness and customer engagement. Over a 12-month period, social media efforts drove 5,600 visitors to the website, with 1,311 visitors coming from social platforms in the most recent month alone.
Testimonial
At Norris Design, we value long-term partnerships and take pride in building relationships that allow us to better understand our clients and support their success more effectively.
“Since Norris Design has helped us with a rebrand, website redesign, and handled our ongoing marketing, we have hit record months consistently.”
— Eric Chambers, Chambers Properties
Why Choose Norris Design?
At Norris Design, we believe in long-term partnerships that drive real business results. Our tailored marketing solutions help businesses like Chambers Properties create a lasting impact through strategic branding, targeted marketing, and continuous support.
Let’s grow your business together. Contact us today to learn how we can elevate your brand!
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