Olympic Veterinary Cardiology: Building a Brand that Connects

The Client and Project

Olympic Veterinary Cardiology is a specialized veterinary practice committed to cardiac care for animals. They partnered with Norris Design to develop a clear, compelling design system for marketing and educational materials. The goal was to boost credibility, reinforce expertise, and increase recognition among both clients and referring veterinarians.

The Challenge

Olympic Veterinary Cardiology needed to present highly technical, compassionate care in a way that was:

• Visually consistent across educational handouts, sales packets, mailers, signage, social slides, and event graphics

• Trustworthy and professional, yet warm and approachable

• Easy for clients and partners to recognize and engage with

Our Role

As their ongoing design partner, Norris Design provides a strategic, full-service approach to bring cohesion and quality to their collateral. Our work includes:

• Designing patient-facing materials to explain cardiac conditions clearly

• Developing print-ready sales packets and mailers for referral outreach

• Creating slide decks, signage, and event graphics for seminars and conferences

• Delivering marketing materials aligned with their brand voice and mission

Our Process

1. Discovery & Brand Audit

We began with a discovery session to align on goals, audience needs, and visual tone. Then, we audited existing materials to identify gaps in consistency and messaging.

2. Strategic Design System

We established brand guidelines for typography, color palette, layout, and iconography. The design direction reinforced professionalism and trust while maintaining a sense of care and empathy.

3. Collateral Production

We created a range of materials, including:

• Educational handouts to simplify complex cardiac topics

• Sales packets and mailers for outreach to referring veterinarians and pet owners

• Event branding, such as seminar slide decks, booth graphics, and signage

4. Iteration & Consistency

Each stage included client feedback to refine the work. We ensured all pieces shared a cohesive and consistent visual identity.

Results & Impact

• Improved Brand Perception: The cohesive design system elevated the clinic’s image and made materials immediately recognizable.

• Positive Client Feedback: “I continually receive compliments on the look of our marketing materials,” shared Brian Maran. “Norris Design continues to hit it out of the park for us.”

• Stronger Engagement: Consistent visuals helped build trust with both clients and referring partners, contributing to long-term business growth.

The Client's Feedback

"We love working with Norris Design! The entire team is incredibly detailed, caring, and attentive. I love that they really work with their clients to understand us, our goals, and our vision/style to create the design and marketing. They keep the vibe/feel we want while also making things have unique feels or stand out from the other material (not every hand out, design, post, etc. looks the same - each 'topic' really has a cohesive feel WITH a unique approach to each category).

They are exceptional at follow up and really work to ensure the design is authentic and represents our vision - vs a mass template other businesses use. We are huge fans of ND and the entire team!"

-Brian Maran, Owner and Surgeon

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