Kimberly F. Lowe, Attorney at Law – Building Authority Through Strategic Web Design and SEO

The Client and Project

Kimberly F. Lowe is a seasoned business attorney based in Missouri, serving clients in various areas of law. With a growing practice and a desire to focus more heavily on specific sectors of her expertise, she partnered with Norris Design to revamp her digital presence and increase visibility in the legal areas most aligned with her business goals.

The Challenge

Kimberly needed a website that reflected her professionalism and extensive knowledge while also attracting new clients. She wanted to shift her business more toward high-value areas of law. Her online presence needed to:

• Look credible, modern, and approachable

• Simplify complex legal topics for potential clients

• Rank highly in search results for key practice areas

Our Role

Norris Design delivered two primary solutions:

1. Custom Website Design: A clear, informative website that communicates her services and legal specialties in a user-friendly way.

2. Ongoing SEO Strategy: A long-term SEO campaign focused on improving search visibility and growing her practice in the areas that matter most to her.

Our Process

Discovery & Planning

We held strategy meetings with Kimberly to understand her clients, goals, and preferred legal focus. This helped guide the design and content of the website.

Website Design & Build

We developed a modern, responsive site that:

• Highlights her expertise across legal sectors

• Includes easy-to-navigate sections for services, background, and contact

• Maintains a clean, trustworthy, and professional look

SEO Implementation

Our SEO approach included:

• Keyword research and targeted content optimization

• On-page improvements for structure and metadata

• Off-page strategies to improve the sites reputation

• Ongoing tracking and reporting to monitor performance

• Regional optimization based on legal topic

Results & Impact

• Stronger Visibility: Kimberly ranks for 27 targeted keywords, with 18 showing on page one of Google

• Increased Website Traffic: In the previous 12 months traffic has increased 45% with consistent and significant improvement each year.

• Majority of Traffic Coming From Google: In those 12 months, 2300 of their visitors came directly from google

• Business Direction Support: SEO growth has been especially strong in the legal areas she wants to prioritize, helping her shape the future of her firm

Kimberly noted that this improved visibility has helped her attract more aligned, high-quality clients, and position herself as an expert in her field.

Looking Ahead

We continue to refine her SEO strategy and offer support as she sharpens her service offerings. With the right foundation in place, Kimberly's digital presence will keep working to bring in the right clients.

Looking to Strengthen Your Online Presence?

If you're a professional looking to elevate your brand and attract more ideal clients, let's talk. Our team specializes in strategic design and SEO for service-based businesses.