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The Do's and Don'ts of Designing a Logo for Your Business

Your business logo is the visual representation of your brand. It's the first interaction people have with your company, and it's what they'll remember the most. Therefore, designing a logo requires more than just putting together a catchy image. It requires an understanding of design principles and the message you want to convey. In this blog post, we'll go over the do's and don'ts of creating an effective logo for your business.




DO: Keep it Simple and Memorable

Remember that logos are supposed to be easy to remember. For best results, aim for a simple design that people will be able to identify with ease. Simplicity doesn't mean boring, and a simple logo can still be unique and catch a person's eye. Some of the most iconic logos in the world are simple yet memorable, such as Apple, Nike, and Coca-Cola.


DON'T: Follow Trends Blindly

All too often, businesses attempt to follow the latest design trends- whether it's a particular font, color scheme, or design element. While it might appear to be a good idea, it may not be for your business. By doing this, you risk designing a logo that will quickly look outdated. Instead, aim for a classic logo that will withstand the test of time.


DO: Take Color Psychology into Consideration

Color plays a significant role in how your logo is perceived. For instance, red symbolizes energy and excitement, while blue is associated with trust and professionalism. Keep in mind that different colors mean different things to different people based on their culture, age, and personal preferences. Aim to choose colors that are consistent with your brand identity.


DON'T: Use Too Many Fonts

It's essential to keep your logo legible and straightforward. Using too many fonts can create visual chaos, making it difficult for a potential customer to read and understand your brand. Typically, a logo shouldn't use more than two fonts total. If necessary, use variations of a single font to create balance and visual interest.


DO: Consider Different Applications

Your logo is going to appear on various mediums, so think about the different ways it will be used. Ensure that your logo is scalable and can be used on a variety of applications, including billboards, business cards, and websites. Consider the size when designing the logo's print and online versions.


In conclusion

Designing a logo for your business isn't as easy as throwing some clip art and text together. However, it doesn't need to be daunting. Keep your design simple, memorable, relevant, and scalable. Remember, your logo represents your brand, and it is one of the most vital aspects of your business's success. So, take your time and put in the effort to create a logo that will stand out and represent your brand values for years to come.


 

Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com





Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

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As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

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Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

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Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

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This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

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It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

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So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

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