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What Most Business Owners Get Wrong About Branding

Branding is crucial for any business, but it's an area where a lot of business owners get it all wrong. Unfortunately, branding is much more than just putting together a logo or some pretty graphics. It's about creating a unique identity that defines the business and sets it apart from the competition. But without a clear understanding of what branding truly means, business owners are at risk of falling into the common trap of ineffective branding. In this blog post, we'll discuss the most common branding mistakes business owners make and how to avoid them.

1. Not Understanding the Audience

One of the biggest mistakes business owners make is not understanding their audience. Every brand is created for a specific type of person, and if you don't know who that person is, your branding efforts will be in vain. Your branding strategy should take into account the demographics, psychographics, and behavior patterns of your target audience. This will help you connect with them on a deeper level and build brand loyalty over time.

2. Lack of Brand Consistency

Another branding mistake business owners make is a lack of consistency in their branding. Your brand should be consistent across all channels, from your website and social media pages to your packaging and customer service. Consistency helps build familiarity and trust among consumers, which ultimately leads to repeat business. Take the time to define your brand guidelines and ensure that everyone on your team understands them.

3. Not Focusing on Brand Experience

Your brand is not just a logo or pretty graphics; it's the entire experience that a customer has with your brand. From the moment they land on your website to when they receive their order, every touchpoint should be carefully crafted to align with your brand values and message. Customers want to feel a connection to the brands they support, and creating a positive brand experience is key to building that connection.

4. Neglecting to Adapt to Changing Trends

Branding is not a "set it and forget it" strategy. It's an ongoing process that requires adaptation to changing trends and consumer preferences. Many businesses neglect to keep up with these changes, which can lead to a stale and outdated brand. Keep an eye on trends in your industry and consumer behavior patterns, and be prepared to adjust your branding strategy accordingly.

5. Failure to Differentiate from Competitors

Finally, many business owners fail to differentiate their brand from their competitors. It's essential to identify your unique selling proposition (USP) and ensure that your branding strategy highlights it. Your brand should offer something unique that sets it apart from competitors and resonates with your audience. Without a clear understanding of your USP, your branding efforts will blend in with the crowd, making it hard to stand out in a crowded market.

In summary...

Branding is one of the most critical elements of any business, but it's also an area where many business owners get it wrong. By understanding your audience, focusing on brand experience, being consistent, adapting to changing trends, and differentiating from competitors, you can create a powerful brand that resonates with your audience and helps you stand out in a crowded market.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

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