Kimberly Norris1 day agoWhy Every Marketing Strategy is UniqueEvery marketing effort that a company makes has a place in the world. However, just because the marketing avenue is useful to some does...
Kimberly NorrisJun 17Positioning + Perception = Profit (how branding directly effects profit)The power of perception..The more you take advantage of perception through positioning and branding, the more success you will have.
Kimberly NorrisJun 15What Makes a Good Logo?Are you thinking about rebranding, starting a brand, or hiring a logo designer? We have a criteria that will help you, as an entrepreneur...
Kimberly NorrisMay 30Logos that don't say ANYTHING.A common misconception is that a company's logo must say everything about what their business does. This is so far off. In fact, most...
Kimberly NorrisMay 5What is the difference between a BRAND AND A LOGO?These two terms often are used interchangeably but that is far from the truth. While they both interact with one another, they are not...
Kimberly NorrisNov 15, 2021Why Strategy and Design Should Never be Separate..Strategy and design are naturally separate since they are almost opposites but this is a huge mistake when it come to graphic design.
Kimberly NorrisOct 3, 2021What is Brand Strategy?Brand Strategy has a lot of misconceptions. It is often related to a business plan or marketing plan but it really is so much different....
Kimberly NorrisOct 3, 2021Why We Decided to Rebrand...Should You?Rebranding is not always the solution, but it became clear that for us it was time to. Here's why.. We had outgrown what our business...