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How to Develop a Marketing Strategy?

So you’ve decided to take the plunge and start your own business. Congratulations! Now comes the hard part: creating a comprehensive marketing strategy that will help you reach your business goals. But don’t worry, developing an effective marketing plan is easier than it looks. Let’s break down the steps you need to take to develop the right strategy for your business.

Step 1: Set Your Goals

The very first step of developing a successful marketing strategy is determining your goals. Ask yourself, what do I want my business to achieve? Do I want more customers? Increased brand awareness? Increased sales? Answering these questions will help you form a clear vision of success and give you something to work towards.

Step 2: Analyze Your Audience

Once you know what you want to achieve, it’s time to break down who your target audience is. What demographic are you targeting? Where do they spend their time online? What platforms do they use? Answering these questions will help shape the way in which you market your products or services and ensure that your message reaches the right people.

Step 3: Research Your Competitors

Knowing what other businesses in your industry are doing can be hugely beneficial when formulating a marketing strategy of your own. Take some time to research what strategies competitors are using, what works well for them, and how they are reaching their target audience—this can provide invaluable insight into how best to approach marketing for your own business.

Step 4: Outline Your Tactics

Once you have all this information, it’s time to start planning out how exactly you will reach those goals and communicate with potential customers effectively. Will you use email campaigns or social media platforms like Instagram or Facebook? Will print advertising or radio ads be more effective given the demographic of your audience? Outlining exactly which tactics you will use, when and why is critical in ensuring that every action taken contributes directly towards achieving those goals set in step one.

Creating an effective marketing strategy isn't easy but by following these steps, it doesn't have to be overwhelming either! Start by setting clear goals for yourself and then research who makes up your target audience, see what other businesses in the same industry are doing and finally outline precisely which tactics will get the job done. By taking these simple steps, any business owner can develop a comprehensive marketing strategy that helps them reach their desired outcome!

Call us today or book a call to learn about our marketing strategy services, we will be happy to help!


If you wish to learn more, check out our blogs 3 Stages of Marketing and Why Every Marketing Strategy is Unique.

Kimberly Norris | |


Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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