• Kimberly Norris

3 Stages of Marketing

Marketing is not just one size fits all. The marketing process is specific to every brand as well as for every customer. Focusing on the stages of marketing and the nature of your relationship with a potential client is essential to deciding the best and most effective way to reach your audience.



Have you ever heard "marketing is like dating"?


This comment could not be more true. There is always a process and course you must follow to help someone gain interest, get to know you and then help them gain trust. Once that trust is there, the rest is easy. We have to understand that the relationship between our company and our customers has to be crafted and uniquely fostered.



1. THE FIRST STAGE IS PEOPLE WHO HAVE NEVER HEARD OF YOUR BRAND AND ARE NOT AWARE OF YOUR PRODUCTS AND SERVICES


At this stage of interacting with potential clients, the importance is placed on branding, recognition, and visibility. You need to inform people of who you are, what you offer, and why your business is the best choice.


Just like dating, you have to gain their interest before they allow you to get to know them, too.


Some marketing and advertising that could do this effectively is ads, search engine optimization, website, social media, signs, networking, and more.


2. THE SECOND STAGE IS PEOPLE WHO HAVE HEARD OF YOUR BRAND, BUT HAVE NOT USED YOUR PRODUCTS OR SERVICES


This stage is a mixture of branding and retargeting the people who have shown interest in your brand or fit your target market. Since these people know more about your brand, the marketing can be more direct and specific.


If you are marketing or advertising directly to them, it is helpful to cater your message directly to them. Retargeting them according to their specific needs can be very effective.


If you have the privilege of not just advertising to them but also having a conversation with them, this is like the date. The conversation goes both ways. Not only do you need to tell them who you are but the most important thing is to listen. No one likes someone who only talks about themselves. Listening and understanding their pain points and issues is what allows you to help them more accurately.


3. THE THIRD STAGE IS PEOPLE WHO KNOW YOUR BRAND AND HAVE DONE BUSINESS WITH YOU


The best way to market to this group of people is to retarget them, or consistently get your brand back in front of them. The top goal here is to keep your brand on their minds so that you will be their first thought when they need your products or services again.


The relationship doesn't just end once the goal is achieved. It should be continued and there should be effort and consistency.

Maintaining that relationship with a customer can help you keep their returning business long-term. This can be personal calls or emails, adding them to an email list, getting coffee with them and many other things. It's about consistency and care.



If you think you need help developing your brand or marketing, reach out to us! We would love to help you!


 

Check out our blog Why Every Marketing Strategy is Unique for more information.


Is Graphic Design an Investment or Expense? can also provide more insight on this subject.

 

Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com






Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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