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Is Graphic Design an Investment or Expense?

What do you think? When you spend money on graphic design services for your business, do you expect to get a return on investment according to the quality of the design?

The way we approach this in our business is that we have a very strong opinion that when design is done well and has strategy and thought behind it, it should always yield a higher return on investment. See why...

Graphic design is more than just art.

If graphic design is done as it should be, it is more than just a beautiful image. It is a communication device that can be used to add great value to a business. The way we conduct our graphic design services is we base everything on strategy. We want to not just provide a beautiful piece of art, but we want to create something that actually works! Graphic design is not the same as a painting on the wall, it has a completely different purpose and that is extremely important for a graphic designer to understand when creating any type of work. Our work has to serve a very important purpose for our clients.

We always believe that appearance is crucial.

We have seen the power of appearance in so many businesses that we work with. Appearance might be a subconscious issue for your potential customers but whether they realize it or not, they are judging a business' credibility by their appearance. This could be on the quality of a website, the cleanliness of a storefront or office, or the logo design that you use. Appearance for a business is worth the money. This will add credibility to your brand and will help you succeed in the long run.

I encourage you to consider how you interact with brands as a consumer. Have you not gone to a restaurant because of the appearance of their building? Have you not used a hairdresser because they have no website? Have you judged the credibility of a business not because of the quality of their services, but because of appearance?

This is something many people don't like to talk about, but as a business owner it is so important to understand this so that you can take advantage of this and see that there is a great return on investment for services that make your business look professional, relatable, and interesting.

The return on investment is always there if the quality of the graphic design service is there.

If the graphic designer is skilled and thoughtful in their work, there will always be a return on investment. It could be difficult to see the return quickly or numerically but, over time, it will show very clearly! Since an expense is something you don't expect to see a return on, we wholeheartedly believe that our graphic design services are an investment for your business, not an expense. Our goal is always to add value to our clients' businesses and this is how we do that.


Fore more information on related topics, check out our blog Is Graphic Design an Investment or Expense?


Kimberly Norris | |


Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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