top of page

What Should You Look For in a Graphic Designer?

The quality of graphic design has a very large range. We want to help businesses understand what is important to know when hiring a graphic designer.

How to Decide on a Graphic Designer

Hiring a graphic designer for your business can be a daunting task. It is difficult to understand what a designer is going to do once you get them a deposit to get started. Before getting to that point, make sure to qualify a designer with a certain criteria so that you know that you are paying for high quality graphics. The look of their work is not the only thing you should consider. The way they create it and the programs they use can be a great indicator of the quality and if you are going to get your money's worth. We are always passionate about helping businesses and weather they use our services or not, we would love to be a resource in this area for you.

How to Determine Quality

There are many ways to determine the quality of the graphic design service you are requiring. Most times it is about asking the right questions.

  1. Ask if they are creating vector graphics. The type of artwork determines the type of program that a designer should use. If you are seeking a logo, you want to make sure they are creating the artwork as a vector file in Adobe Illustrator. If the art is created elsewhere, it will need to be redone later down the line because it is not enlargeable or editable. Vector art is extremely important for a logo or any type of large format artwork.

  2. When it comes to layout design of flyers and other print materials, there are other programs that are acceptable such as Adobe Illustrator or Adobe InDesign.

  3. We believe strategy and planning behind a design is of extreme importance. Some projects require more of this but it is important to understand what the designers process is. For a logo, are they sketching, brainstorming, and getting a clear understanding of your business? For a website, is there a clear site map and order of information? For print design, do they have a clear idea of your brand aesthetic and do they have the ability to create cohesiveness between work?

  4. Their portfolio of work is key, but quality of aesthetic is not everything. Our opinion is that communication is key. If they can make an amazing logo that is beautiful, that does not mean it matched the goals of that business. They need to have communication skills so that they can understand your business, your market and your needs.

  5. When you hire a designer most of the time you get what you pay for. If you pay $200 for a logo you will get a few hours of work which is really not significant to develop a quality logo with multiple concepts. On the other hand, if you pay someone $2000 for a logo, you should expect to get multiple concepts, brainstorming, sketching, and expert logo design services. Most of the time you get what you pay for and this is even more so true in graphic design services.

  6. Lastly, connection is one of the most important aspects. There has to be a really viable working relationship between a designer and their client. A designer must understand the perspective of a client while also adding their expertise so that the client can benefit from that.

Hiring a designer is a huge decision because they are carrying out your vision for your business while offering their skill and expertise. This is a short list of areas to consider for hiring a graphic designer but the list could be much longer!

If you want help with a design, we would love to be that graphic design firm that partners with your company.

Call Us Today!


For more information, read our blogs Is Graphic Design an Investment or Expense?


Kimberly Norris | |


Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

bottom of page