Although both serve similar purposes, these two are completely different. It is true, both channels can help your brand get more online presence and reach potential customers, and both of them can help enhance your overall visibility in search engines. But each of them works differently, it’s like comparing apples to oranges! And instead of having to choose which one to use for your business, both can work together to maximize the online potential of your brand. Let’s talk about the main differences.
What is SEO?
SEO stands for Search Engine Optimization, and it’s the organic way to get your website to rank in search engines like Google and Yahoo through the use of different techniques, strategies and practices.
What are Google Ads?
This is another marketing solution also known as “Pay Per Click” advertising. It is literally what it sounds like: an ad that shows up after a keyword search in Google.
So, what are the main differences?
1. Search Engines: Google ads, as the name says, can only show up on Google and websites that are owned by the same company. SEO strategies, on the other hand, are more global and work on all search engines including Google, Yahoo, Bing, etc.
2. Timing: For SEO, it might take a few months to start seeing results, even if you’re working with full force. Patience and vision are key for this kind of strategy. But with Google Ads, you can see results instantly as soon as you start paying.
3. Results: Because of their timing, the results are also different. SEO is more of a long-term strategy which can continue to generate traffic into your website long after a campaign. Google Ads creates instantaneous bursts of traffic, which means it works on a short-term basis and will stop working as soon as you stop paying.
4. ROI: With Google Ads, every time a user clicks on your ad, you pay a particular amount. But SEO targets organic traffic, which means that the user is already looking for a specific product or service.
In a few words, SEO is more about consistency, maintenance, and improvement which helps you create a loyal audience and will bring you long-term results, while with Google Ads, you pay a specific amount per click, which will immediately impact your numbers but will only last for as long as you continue to pay. You can see Google Ads as an optional, but valuable part of your SEO strategy. For example, you can invest in SEO to help boost your organic ranking and bring overall improvement on your site, and use Google Ads to help you boost traffic instantly to get the word out.
However, we know that everyone’s budget is different, and if yours does not allow you to use both for now, what’s your best option right now?
You know your business better than we do, so the answer is completely up to you. However, we see SEO as a win-win, not only because of the long term results but also because you will also learn a lot in the process! Because, as we mentioned, SEO requires constant work and improvement, you will learn great techniques and strategies that will stay with you for life and will benefit your brand, such as creating good content, writing blogs, and just understanding how search engines work overall. It requires you to constantly educate yourself and keep up to date with the ever-changing trends that dominate the online world. Instead of just putting down your money and sitting around waiting for results, you will actively acquire useful knowledge and practices.
Understanding the differences between SEO and Google Ads, and the benefits each one offers is extremely important for every business owner so they can use them either separately or together to their advantage.
SEO is one of the main services we offer here at Norris Design, so we can help you get started! Call us today for a free consultation on how to craft a personalized SEO strategy that will help your business succeed in the long term!