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3 Myths About SEO That You Probably Believe

Search Engine Optimization (SEO) has become increasingly important as consumers shift toward online shopping and businesses rely on their online presence. However, there are still some common myths about SEO that business owners fall into. These myths can hurt your digital marketing efforts rather than help. In this article we’re addressing the top three most common SEO myths so you can avoid falling into the same trap.

Myth #1: SEO is a one-time job

Many business owners make the mistake of thinking that SEO is a one-time job. They set up their website, perform some keyword research, and make sure their content is optimized. And then, they forget about it. SEO is not a one-time task. Search engines like Google are constantly updating their algorithms to ensure they provide the best results to users. This means that SEO should be an ongoing process. It’s important to perform regular audits, update your content, and stay up to date on the latest trends and best practices.

Myth #2: The more links, the better

In the past, link building was the cornerstone of SEO. The more links you had, the better you would rank in search engine results pages (SERP). However, this is no longer the case. Google’s Penguin algorithm update in 2012 changed the game by penalizing websites that used spammy or irrelevant links to manipulate their rankings. Today, a few high-quality, relevant links are more valuable than hundreds of links from low-quality sites.

Myth #3: SEO is all about keywords

Keywords are still important in SEO, but they are no longer the only factor search engines consider when ranking websites. Google is getting smarter and understands context and the intent behind searches. This means that stuffing your website with keywords is no longer effective, and can actually hurt your rankings. Instead, focus on creating high-quality, valuable content that provides the answers and solutions your target audience is looking for.

In conclusion...

SEO is constantly evolving, and it’s important to stay up to date on the latest trends and best practices. By avoiding these common myths, you’ll be in a better position to improve your website’s rankings and drive more traffic to your site. Remember that SEO is not a one-time task, so you need to constantly audit and update your content. Focus on quality rather than quantity, and remember that providing value to your audience is the key to success in SEO.


Do you want to learn more about our SEO services? Check out our blogs How To Invest in SEO for Real Results and A Beginner's Guide to SEO for Business Owners.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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