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What Your Website Says About Your Business

In today's digital age, a website is a crucial component for any business. It's often the first impression a potential customer has of your brand, which is why it's essential that your website reflects the values and tone of your business. Your website is a representation of who you are as a brand, and if it's not aligned with your business's values, it can harm your business and your reputation. In this blog post, we'll discuss what your website says about your business tone of voice and how you can ensure that it's friendly, informative, and inviting to your intended audience.

The Importance of a Friendly Tone of Voice

Your website should speak to your audience in a friendly and approachable manner. A friendly tone of voice can help build trust and rapport with potential customers. People want to do business with brands that they feel are approachable and easy to communicate with. A welcoming and friendly tone can go a long way in ensuring that your website visitors feel comfortable and at ease.

The Power of Informative Content

Your website content should be informative and helpful. It should answer your audience's questions and address their needs. Providing informative content on your website can help position your business as an authority in your industry. It can also help build credibility and establish your business as a go-to resource for your target audience.

The Impact of an Inviting Design

Your website's design plays a crucial role in how your business is perceived. It's important to have an inviting design that is aesthetically pleasing, easy to navigate, and visually appealing. A poorly designed website can damage your business's reputation and make it difficult for visitors to find the information they need. An inviting design can help create a positive user experience, which can lead to increased engagement and conversions.

Consistency is Key

The tone of voice on your website should be consistent with your overall brand voice. Consistency is key in building brand awareness and recognition. Your website, social media, and other marketing materials should all have a consistent tone of voice. This helps to build a strong brand identity and helps customers recognize and remember your business.

A Call to Action

Finally, it's essential to include a call to action on your website. A call to action encourages website visitors to take action, whether it's signing up for your newsletter, making a purchase, or contacting your business for more information. A call to action can help improve engagement, increase conversions, and drive business growth.

All in all...

In conclusion, your website is a reflection of your business, and it's essential to ensure that its tone of voice is friendly, informative, and inviting. By creating an inviting design, providing informative content, maintaining consistency across all your marketing channels, and including a clear call to action, you can create a website that speaks to your audience and helps drive business growth. Remember, your website is often the first impression potential customers have of your brand, so make it count!


We suggest reading our blogs Create the Perfect Website for your Business and Do You Need a Website Redesign? for more useful information on this topic.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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