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Do You Need a Website Redesign?

As a business owner, maintaining a functional and effective website is crucial to attract and retain customers. Your website is often the first point of contact with potential customers and is a representation of your brand and values. However, outdated and unresponsive websites can negatively impact user experience and drive potential customers away. In this blog post, we will guide you on how to determine if you need a website redesign and the benefits it can bring to your business.





Your Website is Not Mobile-Friendly

A responsive website is essential for modern businesses as it ensures your website looks good and functions well across all devices. With smartphones and tablets becoming the primary source of internet usage, it has become increasingly important to prioritize making your website mobile-friendly. If your website is not optimized for use on mobile devices, it could be time for a redesign.


Poor Navigation and User-Friendliness

The navigation of your website should be intuitive and easy to use. If customers have trouble finding their way around your website or accessing the information they need, you may need to consider upgrading your website’s navigation. An effective redesign can improve the user experience on your website and increase customer engagement and retention rates.


Outdated Design

Your website’s design should reflect your brand and image. Outdated design schemes can undermine the credibility of your business and turn away potential customers. Additionally, popular design trends change over time, so your website design may start to look and feel old-fashioned. A website redesign can ensure your website looks modern and professional to keep customers interested and engaged.


Slow Load Times

Slow load times can be frustrating for customers and turn them away from your website. With high-speed internet becoming the norm, customers expect websites to load quickly. A website redesign can help optimize your website speed, improving the user experience and increasing user engagement.


Lack of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is necessary for businesses that want to rank higher on search engines. SEO-friendly website development is an essential tool for any business to improve their online presence. If your current website is not optimized for search engines, a redesign can help ensure your website ranks high on search engine results pages, improving its visibility and reach.


In summary...

In conclusion, a website redesign may be necessary if you want your business to stay competitive in today's digital age. Considering factors such as mobile-friendliness, navigation, design, load times, and SEO can help you determine if you need a website redesign. A website redesign can help increase user satisfaction, engage and retain your target audience, and enhance your business success. So, take the time to evaluate your website and consider redesigning it to boost your online presence and drive business growth.


 






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Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

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As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

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Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

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Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

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This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

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It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

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So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

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Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

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