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How To Get Real Results With SEO

Updated: Oct 10, 2023


As a business owner, and if you've been reading our blog for a while now. you likely know and understand the importance of Search Engine Optimization (SEO) in building your online presence and attracting customers. However, many businesses struggle to see real results from their SEO efforts. This is because investing in SEO is more than just optimizing your website for search engines. In this blog post, we’ll give you the tips and tricks for how to invest in SEO for real results.




1. Start with a Comprehensive SEO Audit

Before you invest in any SEO strategy, it’s essential to start with an audit of your website. This is usually the first step we take whenever we start a client on SEO. This audit will give you a clear understanding of the current state of your website’s SEO. It includes an analysis of on-page SEO elements, website speed, mobile-friendliness, and backlink profile. Once we know where your website stands, we can begin to develop a comprehensive SEO strategy.


2. Develop a Targeted Keyword Strategy

Keywords are the foundation of any SEO strategy. However, it’s not enough to simply choose a few keywords and optimize your website around them. A targeted keyword strategy involves researching the right keywords for your business, determining search intent, and optimizing your content to match that intent. By understanding the language and topics of your target audience, you can create SEO-friendly content that resonates with them.


3. Optimize for Local Searches

Local SEO is a vital component of any SEO strategy, especially for businesses that serve a specific geographic area. Local searchers are often looking for nearby businesses that they can visit or use for their needs. Optimize your website for local searches by claiming your Google My Business listing, optimizing your website for local keywords, and getting listed in local business directories.


4. Invest in Link Building

Link building is one of the most powerful SEO strategies you can invest in. High-quality backlinks from authoritative websites signal to search engines that your website is a trusted source of information. However, link building isn’t just about getting as many links as possible. Focus on building relationships with other businesses in your industry, creating link-worthy content, and leveraging influencer marketing to generate high-quality backlinks.


5. Monitor and Track Your Results

SEO isn’t a “set it and forget it” strategy. To see real results, you need to monitor your website’s performance regularly. We send monthly SEO reports to our clients using Google Analytics to track website traffic, keyword rankings, and conversion rates. This will help you find out if you need to adjust your strategy or if you're doing it the right way!


In Conclusion...


SEO is an essential component of building your online presence and attracting new customers. However, investing in SEO takes more than optimizing your website for search engines. By following these five tips for investing in SEO, you can develop a comprehensive strategy that delivers real results for your business.

SEO is one of the main services we offer at Norris Design! Give us a call today to schedule a FREE audit on your website, and then you can decide if you want to try it out or not. What are you waiting for? With a comprehensive SEO strategy in place, you can build your online presence and grow your business!



 

If you want to learn more, we suggest you read our blogs A Beginner's Guide to SEO for Business Owners and 5 Ways to Optimize Your Content with SEO.

 





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