top of page

How To Get Real Results With SEO

As a business owner, and if you've been reading our blog for a while now. you likely know and understand the importance of Search Engine Optimization (SEO) in building your online presence and attracting customers. However, many businesses struggle to see real results from their SEO efforts. This is because investing in SEO is more than just optimizing your website for search engines. In this blog post, we’ll give you the tips and tricks for how to invest in SEO for real results.

1. Start with a Comprehensive SEO Audit

Before you invest in any SEO strategy, it’s essential to start with an audit of your website. This is usually the first step we take whenever we start a client on SEO. This audit will give you a clear understanding of the current state of your website’s SEO. It includes an analysis of on-page SEO elements, website speed, mobile-friendliness, and backlink profile. Once we know where your website stands, we can begin to develop a comprehensive SEO strategy.

2. Develop a Targeted Keyword Strategy

Keywords are the foundation of any SEO strategy. However, it’s not enough to simply choose a few keywords and optimize your website around them. A targeted keyword strategy involves researching the right keywords for your business, determining search intent, and optimizing your content to match that intent. By understanding the language and topics of your target audience, you can create SEO-friendly content that resonates with them.

3. Optimize for Local Searches

Local SEO is a vital component of any SEO strategy, especially for businesses that serve a specific geographic area. Local searchers are often looking for nearby businesses that they can visit or use for their needs. Optimize your website for local searches by claiming your Google My Business listing, optimizing your website for local keywords, and getting listed in local business directories.

4. Invest in Link Building

Link building is one of the most powerful SEO strategies you can invest in. High-quality backlinks from authoritative websites signal to search engines that your website is a trusted source of information. However, link building isn’t just about getting as many links as possible. Focus on building relationships with other businesses in your industry, creating link-worthy content, and leveraging influencer marketing to generate high-quality backlinks.

5. Monitor and Track Your Results

SEO isn’t a “set it and forget it” strategy. To see real results, you need to monitor your website’s performance regularly. We send monthly SEO reports to our clients using Google Analytics to track website traffic, keyword rankings, and conversion rates. This will help you find out if you need to adjust your strategy or if you're doing it the right way!

In Conclusion...

SEO is an essential component of building your online presence and attracting new customers. However, investing in SEO takes more than optimizing your website for search engines. By following these five tips for investing in SEO, you can develop a comprehensive strategy that delivers real results for your business.

SEO is one of the main services we offer at Norris Design! Give us a call today to schedule a FREE audit on your website, and then you can decide if you want to try it out or not. What are you waiting for? With a comprehensive SEO strategy in place, you can build your online presence and grow your business!


If you want to learn more, we suggest you read our blogs A Beginner's Guide to SEO for Business Owners and 5 Ways to Optimize Your Content with SEO.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

bottom of page