The Do's and Don'ts of Rebranding
Rebranding your business can be a daunting and complex process. It is not just about changing the name or logo, but a complete overhaul of the entire brand. The main reason for rebranding is to stay relevant and to keep up with the ever-changing business landscape. However, it is essential to approach a rebranding project carefully and thoughtfully. In this blog post, we will discuss the do's and don'ts of rebranding your business and share valuable insights to help you make informed decisions.
Do's
1. Define your unique selling proposition: Before rebranding, take a step back and critically evaluate what makes your business stand out from the competition. Your unique selling proposition (USP) is what differentiates you from the rest. Ensure that your rebranding efforts take your USP into consideration and reflect it in the updated brand.
2. Involve your employees: Rebranding is not just a marketing project; it's a team effort. Involve employees from different departments to ensure that your rebranding efforts align with the overall vision and mission of the company. It can also help to get employee buy-in and support for the rebranding project.
3. Research and analysis: Rebranding should not be a knee-jerk reaction. Instead, it should be a well thought-out process that stems from research and analysis. Analyze your current branding efforts, research UX analyses, and evaluate your competition before initiating a rebrand.
Don'ts
1. Don't change too much: Rebranding entails a comprehensive overhaul of the brand. However, it's vital to retain some elements of your current brand identity to maintain recognition and brand loyalty. An extreme brand overhaul can lead to brand confusion and result in lost business.
2. Don't overlook existing customer sentiment: Design with consideration for existing brand recall and customer response and sentiment. When doing research and analysis, don't forget to pay attention to what your customers are saying. This can help guide your rebrand design direction.
3. Don't be too trendy: Trends come and go very quickly. Don't follow design trends blindly as they may be short-lived. Instead, focus on classic design elements and stay true to your brand voice while also being mindful and intentional in incorporating any new design elements.
In conclusion:
In conclusion, rebranding your business should be a thoughtful and strategic decision-making process. Take the time to research, define your USP, involve your team, pay attention to customer sentiment and stay true to your brand's voice. By avoiding these rebranding pitfalls and following these DOs and DON'Ts, you can ensure that your rebranding efforts will inject fresh life into your brand, bring new growth opportunities and keep your business relevant in the ever-changing business landscape.
To learn more about re-branding, check out our blogs 5 Must-Ask Questions Before Starting to Re-Brand and What is the Cost of Rebranding? - Why You Should Get it Right the First Time.
Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com
