While On-Page SEO refers to optimizing parts of your website that are within your control, Off-Page SEO refers to actions taken off your website, such as backlinks, reviews, guest posts, social media and brand mentions on other sites. Off-Page SEO may be a bit more difficult to achieve in comparison to On-Page SEO, but here’s the basics of what you need to know.
Why is Off-Page SEO so important?
Many business owners prioritize On-Page SEO over Off-Page SEO. But the reality is that Off-Page SEO can have a huge impact on how well your website ranks in search engines such a Google, as they don’t only use your website to rank pages, but they use your entire web presence. If other websites refer to your business, they’re helping your business to build a reputation and to gain more credibility, which then allows you to rank higher up on the results pages. Authority and trustworthiness are crucial for SEO. So, the work that you do on your website is only half the effort!
How can you optimize your content for Off-Page SEO?
Here are a few ideas of how you can use Off-Page SEO on your site and take advantage of it:
This refers to getting other websites to link to pages on your own site. A backlink essentially signals to search engines that other people like your content. This can be done either organically, meaning that another publisher links to you, or through built links (also known as unnatural links), which are a direct result of your efforts.
2. Social Media
Off-Page SEO also involves traffic from different sources, which is also a good indicator for Google. The way this works is that you need to share your website content across your social media, this drives website traffic and improves engagement, which will then increase your chances of ranking higher up in search engines. Another way social media can help increase your Off-Page SEO is influencer marketing as it can get your content in front of more people.
3. Brand Mentions
Brand mentions alone without links can still positively affect your search ranking, as these provide information about relationships. Like backlinks, brand mentions help your business’ reputation by making it seem more trustworthy and authoritative.
This is another great way to help others gain trust in your business. In fact, reviews are one of the main factors that Google’s algorithm takes into account when ranking a website. To fully take advantage of reviews, make sure to reply to all of them, good and bad, as it shows engagement and proves that you value your customers' feedback.
Off-Page SEO is essential for your website's success and growing your business. We provide SEO services that cover both On-Page and Off-Page techniques. If you want to learn more and see how it can benefit your business, reach out to us for a free consultation. We'll be happy to help you understand how it works and guide you through the process!