The purpose of SEO is to optimize your website in order to rank your business higher up on the results page of different search engines such as Google, Bing and Yahoo in order to gain more views and more clients. Why is it so important for small business?
Here are 5 reasons why every small business needs SEO:
1. SEO helps with consistent leads
Think about it: the more times and the higher up your website appears on search engine results, the more chances you have that potential customers can see your business and interact with you. 93% of online experiences begin with a search engine, and 57% of B2B marketers say that SEO generates more leads than any of their marketing strategies.
2. It helps combat the workload of being a small business owner that wears a ton of hats
SEO is a great way of gaining customers is a passive and effective way, because you don't need to actively look for customers yourself...they come to you instead! Being a small business owner can be challenging due to all the work you need to get done by yourself: networking, calling people, emailing companies, and the list goes on and on. So, if you can bring more business in by investing little money and time without the headache of most customer acquisition activities, why would you want to miss out on it?
3. It helps your business build brand awareness
The whole point of creating your website in the first place was to attract more clients online to increase your revenue. SEO increases the amount of people that visit your website, and even better, it helps your website become more reputable and user friendly by optimizing it and uploading the right content. It improves the user experience as a whole, which helps you have a bigger and better presence online. There are an estimated 200 million websites on the internet today, so as a small business, it can be hard to stand out and have people find you. That's where SEO comes into play, as it helps you accomplish just that!
4. It can be done on a budget
One of the best things about SEO is that, compared to other advertising methods, it can be relatively inexpensive as you don't need to pay for ads or influencers to promote your brand. When done right, investing in SEO is a long-term benefit to your business that provides a continuous return on investment. Besides, since SEO focuses on targeting the right customers for your business instead of marketing to the masses, it's not only cheaper but it also saves you time.
5. It's trackable
We understand how frustrating traditional marketing can be, as most of the time, your return on investment can be very vague. We also know that many SEO companies tell you that you need to pay a lot of money upfront and you will only see results after a year or so, and then you can decide if it worked for you or not. That's not how it works! You can start seeing results as soon as the first few months. And after that, each month you should see more and more improvement!
Are you still debating whether you should incorporate SEO into your small business?
Here are a few more benefits you can get from it, if you're not yet sold on SEO marketing:
Increases your digital marketing performance and ROI
Creates a trustworthy online experience for customers
It gives you a competitive edge
It helps you keep informed on current practices, solutions, and changes
It benefits other marketing initiatives
Improves conversions and sales
We offer SEO services at an affordable price and with real results. However, we don't want our clients to think they're making a blind investment as many other companies make it seem, so we provide monthly reports and meet up with our clients one on one every few months to talk about how we can make more improvements and get even better results long term. We want to educate our clients and make sure they understand how SEO works.
If you want to schedule a no obligation consultation to talk more about our SEO services and how they can help your business, reach out to us!
If you wish to learn more about this topic, check out our blog 6 Reasons You Have to Have SEO.
Also, Organic Search Drives More Than 50 Percent of Traffic Today expands more on this, we suggest you give it a read!