• Kimberly Norris

Organic Search Drives More Than 50 Percent of Traffic Today

...that is more than SOCIAL AND PAID TRAFFIC COMBINED.


WHAT ARE YOU MISSING OUT ON IF YOU AREN'T INVESTING IN SEO





What role should search engine optimization play in your business?

Any business today should allow SEO to play a huge role in their business. It takes an investment of money but it doesn't have to be as much as you might think!


As a business owner...we all know the hustle. It is always a grind to get new customers, better customers, higher paying customers. We spend amazing amounts of time acquiring our customers. We spend time networking, calling people, emailing companies, managing social media, meeting one on one with people, speaking at events....AND THE LIST GOES ON. WE ALL KNOW THE STRUGGLE.


SO, if there was a way to draw in business and get a good return on investment without the headache of all the time draining customer acquisition activities...WHY WOULD YOU NOT?


SEO services are one of the best ways to passively gain clients. We offer these services on an affordable basis with no long term contracts. We are confident that at the price we can provide you will offer an AMAZING ROI for you.


Many SEO companies charge over $1000 per month on SEO and don't even guarantee results. They tell you it will take a year to rank so by the time you pay over $12,000 for the year you can decide if it worked...or not. Then it is MUCH TO LATE.


This isn't true. I see benefit and Return on Investment in huge ways on my website in only 2 months. I saw $7,000 in revenue that came directly through organic search traffic in the first two months of using my own SEO services. This is a no brainer for any business. This was only the first two months. Each month should see more and more improvement so by the end of the year I am not starting to see small results, I am seeing huge results.


If they tell you you have to wait 6 months or a year to see any results, this is not true and really is a blind investment and no one should invest without understanding or discernment of the service they are investing in.


We want to educate our clients to understand what SEO is and how it is done. We give transparent monthly reports so that our clients know exactly what they are paying for.


What is the difference in the audience on Social Media Vs. Google Search?


Social Media marketing and SEO are both a long term game. This is important to remember.


Is SEO Right for Your Business?


As I will ALWAYS say....marketing is NEVER one size fits all.

But, in the digital age we live in most companies would benefit largely from SEO services more than many other digital services.


The audience in a search engine is already looking specifically for the services you have to offer. This is what makes it so important.

The audience for social media marketing is very different because they are annoyed by ads and content that they don't necessarily care to see. You are interrupting their attention and hoping that you can hold their attention long enough to see some results.


Although we understand a diverse marketing strategy is ideal, there are reasons why we truly believe in the value of SEO versus some other channels.


  1. When investing in SEO, you are investing in your website. This is something that can built on and increase over time and yield you an even higher ROI longer. If you pay for ads, when the money is gone you have no asset. SEO is more of an investment.

  2. The audience is ready for what you have to offer. They are searching for that specifically.

  3. We are confident that for most businesses the ROI is much higher for SEO long-term.

  4. SEO is almost completely passive leads while social media takes a lot more time and effort from the business owner.


We want to make sure that we can meet your goals in order to get a great return on investment.


What we consider when analyzing a customer's need for SEO and how much it will benefit them:

  • What is the value to acquire a customer?

  • What is their budget to acquire a customer?

  • How much do their services cost?

  • How many services does the business need to sell to get their ROI from the SEO services?


We think SEO is a no brainer when it does affordably and consistently!

If you want to schedule a no obligation consultation to talk about how this can help your business reach out!


 

If you wish to learn more about this topic, check out our blog Positioning + Perception + Profit.


Also, we suggest you check out 3 Stages of Marketing.


 


Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com




Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!