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6 Reasons You Have to Have SEO

SEO is an important part of any business. It helps to improve your online presence, ranking, and traffic. It also helps to drive more qualified leads and increase sales.

Here are 6 reasons you need SEO in your business:

1. SEO improves the ranking of your website on search engines like Google, Yahoo, Bing etc.

Search engine optimization is about manipulating your website so that Google will rank your website higher. Since 95% of traffic on search engines goes to the first page of results being on the first page and on the top of that page can make a huge impact on a business and the leads that they receive from their digital marketing efforts.

2. SEO increases the traffic on your website

Getting the traffic to go to your website is the goal and the more visitors we you can get to interact with your business, the more leads you have that you have a chance to convert to a paying customer. Traffic can increase exponentially in a short amount of time if search engine optimization is done well.

3. SEO helps you to get more qualified leads

Using specific keywords to target the specific customers you want can help you find more qualified and relevant leads. Through search engine optimization key words can be determined by a combination of search keyword research, goals of the clients, and expertise of the SEO expert.

4. SEO helps you to sell more products or services

Many businesses rely on personal referrals and word of mouth but so many consumers are making decisions online through search engines. SEO can help a business get more consistent, reliable, targeted, and qualified leads.

5. SEO saves time

Every business owner has a million tasks to do each day. If they also have to hustle for every single lead in their business they will run themselves ragged and burn themselves out. SEO offers a business owner a more consistent source of leads and sales. This in turn saves you so much time.

6. SEO is an investment that will pay dividends

Unlike paying for ads, SEO should get better and better each month. Instead of having increased traffic that is consistent, the growth with Search Engine Optimization should be exponential from one month to the next.

Search engine optimization is a vital part of any marketing strategy. It allows businesses to rank higher on search engines, which will in turn increase the number of potential customers and sales. It is important to have an expert help you so that you can get quality results in a much shorter period.


Contact us for a FREE SEO Audit!

Kimberly Norris | |


Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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