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The ROI of Branding

Are you thinking about investing in branding for your business but not sure what the return on investment (ROI) might be? Branding can be a significant expense, so it's important to understand what kind of benefits it can bring to your business before making any decisions. In this blog post, we'll explore the ROI of branding and how it can help your business succeed.

Defining branding and its purpose

Branding is the comprehensive strategy involved in building your company's identity, image, and overall presence. Brand development involves crafting a core logo design as well as implementing brand guidelines that are consistent throughout all platforms of communication. Brand strategies can include researching and understanding target audiences, creating memorable visuals, developing content to explain what makes your business unique, and conducting ongoing brand consultation to ensure that your message remains on-target and competitive. Branding has become increasingly essential to businesses today – not only providing visibility but also conveying trustworthiness and reliability which can ultimately have a positive return on investment.

The different types of branding

The term ‘branding’ encompasses many elements, from the colors chosen for visual association purposes to the communication line taken in terms of PR and related messaging. Any type of organization, business or non-profit, can benefit from a thorough and multifaceted branding strategy. The process requires both a knowledgeable team and investment of time and money to create a meaningful impact. From the design of corporate logos that communicate company values or missions, to digital marketing campaigns directed at target audiences, different types of branding all play an important role in developing ROI.

How to measure the ROI of branding

Measuring the Return on Investment (ROI) of branding can be a complex task. It's important to understand the big picture and take a multi-dimensional approach when making decisions about the impact of brand building. Factors to consider include an increase in market share, customer loyalty, brand recognition and reputation, cost savings from improved marketing efficiency, and sales generated as a result of positive feedback from customers. All of these metrics should be evaluated over time as branding activities are launched and their effects begin to manifest. Data analysis and predictive analytics can also be utilized in order to accurately compare the effectiveness of various strategies. By taking all of these different elements into account, organizations can have a better understanding of how their branding efforts are helping them achieve their desired results.

Case studies of successful brands

From household names like Coca-Cola to smaller, up and coming ventures, the power of successful branding is palpable. Taking the time to craft the message associated with a product or service helps organizations set themselves apart from their competition and create a long-lasting connection with customers. To understand what successful branding looks like in action, examining case studies of popular brands can be illuminating. For example, Nike's memorable "Just Do It" slogan has been inspiring people for generations and serves as a shining example of how effective messaging can keep an organization alive no matter how fierce the competition becomes. Looking at examples of wildly successful brands is a great way to get an understanding of the return on investment that proper branding delivers.


Branding is essential for any business that wants to scale and be successful. By definition, branding is the use of a name, term, design, symbol, or other feature to identify a product or service and distinguish it from those of other producers. A strong brand will help you charge more for your product or services, make customers loyal fans, and build trust with new prospects. Measuring the ROI of branding can be tricky because there are many intangible benefits that come along with a well-executed branding strategy. However, by looking at case studies of successful brands and understanding how to measure the ROI of branding, you can see that investing in branding is worth it and will yield tangible results for your business.

Have you invested in branding for your business? What has been the biggest benefit you've seen so far? Let us know in the comments below!

Good luck and happy branding!


To learn more about our branding services, check out our blogs Everyone Has a Brand Whether We Think We Do or Not and What is The Difference Between a Brand and a Logo.

Kimberly Norris | |


Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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