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3 Creative and Effective Digital Marketing Ideas for Business Owners

As a business owner, digital marketing is crucial to help you reach your target audience and grow your business. However, with so many tactics and strategies out there, it can be overwhelming to know where to start. In this blog post, we will be sharing three creative and effective digital marketing ideas that you can implement to take your business to the next level.



1. Social Media Contests

One effective way to increase engagement and brand awareness is by running social media contests. Contests such as photo or video contests, caption contests, or giveaways can create buzz around your brand and incentivize people to engage with your social media profiles. This can boost your followers and increase your reach. To make your social media contests more effective, you should ensure that you have clear rules, deadlines, and prizes. You should also promote the contest across all your social media channels and encourage people to share with their friends.


2. Video Marketing

Video marketing is an effective way to grab the attention of your target audience and raise brand awareness. Through video content, you can convey information more creatively and engagingly than text, images, or infographics. You can create several types of videos such as product demos, customer testimonials, how-to guides, or behind-the-scenes footage. To make video marketing effective, you should ensure that your videos are of high quality, relevant to your target audience, and optimized for your social media platforms, website, or YouTube channel.


3. Influencer Partnerships

Influencer partnerships can help you reach a wider audience and increase your credibility among your target market. Influencers are individuals who have a significant following on social media and can influence their followers' purchasing decisions. By partnering with influencers in your niche, you can leverage their audience to promote your products or services.


You can work with influencers in various ways such as sponsored content, product reviews, or brand ambassadors. To make influencer marketing effective, you should ensure that you choose the right influencers who align with your brand values and have followers who match your target market.



In conclusion...


Digital marketing is vital for any business looking to grow in today's digital landscape. By implementing creative and effective marketing ideas like social media contests, video marketing, and influencer partnerships, you can reach your target audience and grow your business. We hope that these ideas have inspired you to take action and improve your digital marketing efforts. Remember to track your metrics and adjust your strategies accordingly to ensure maximum ROI. Good luck!



 

If you're looking to learn more, read our blogs Transform Your Online Presence with a Digital Marketing Strategy and 3 Common Digital Marketing Mistakes and How to Avoid Them

 


Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com





Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

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