Small business owners have a lot of work to do to ensure their businesses run smoothly and bring in the required profits. One of the ways to achieve this is by hiring a marketing agency to help with marketing activities. While marketing agencies can be helpful, business owners need to be aware of what they may not be telling them. In this blog post, we discuss 5 things most marketing agencies won't tell you.
1. Every company is unique:
Your online store isn't magically going to become successful perform like X or Y companies just by hiring a specific marketing agency. Every business is different, so their needs are different and therefore they will get different results. So, don't compare yourself to other businesses out there. Work on your own product. While using other big companies as inspiration or as an example for what you want to achieve, make sure to be realistic about your expectations and, most of all, don't believe everything any marketing agency promises.
2. Results don't happen over-night:
A good marketing strategy will take time. It will be consistent and effective, though, but it won't bring you immediate results. Keep in mind that no matter how much your marketing agency tells you that you will get results right away, that will not happen.
3. The cost of paid advertising:
Many marketing agencies will encourage businesses to invest in paid advertising on platforms such as Google, Facebook, or Instagram. However, they may not disclose how much it costs to run these ads. While paid advertising can be effective, it can also be costly, especially if you don't know what you're doing. Be sure to establish a clear goal with advertising and that you get what you pay for.
4. Content is king, but quality is more important than quantity:
Many marketing agencies will encourage businesses to create lots of content to increase their online presence. This, however, may not lead to the desired results if the content is not of high quality. In fact, producing low-quality content could be detrimental to your brand. Your marketing agency should prioritize quality over quantity when it comes to content creation.
5. SEO is an ongoing process:
Search Engine Optimization (SEO) is a critical part of any online marketing campaign. Most marketing agencies will implement some SEO tactics to improve your online visibility. However, they may not inform you that SEO is a continuous process that requires constant effort and adjustment. As a business owner, it's essential to understand the basics of SEO so that you can get the most out of it.
Marketing agencies can provide businesses with the necessary marketing strategies to grow and succeed. However, business owners need to be aware of the potential pitfalls of working with a marketing agency. By understanding the things most marketing agencies won't tell you, you can make informed decisions, hold them accountable, and build a successful online presence for your business. Be careful with agencies that are not honest and transparent about their services, there are a TON of those out there. Make sure you go with experts that actually explain everything and take the time to show you how things work, this will save you money in the long run and you will see a return on your investment.
Are you interested in learning more about our marketing services? See our blogs Maximize Your Marketing Efforts with Norris Design and 5 Marketing Trends To Boost Your Business.