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5 Things Most Marketing Agencies Won't Tell You

Small business owners have a lot of work to do to ensure their businesses run smoothly and bring in the required profits. One of the ways to achieve this is by hiring a marketing agency to help with marketing activities. While marketing agencies can be helpful, business owners need to be aware of what they may not be telling them. In this blog post, we discuss 5 things most marketing agencies won't tell you.

1. Every company is unique:

Your online store isn't magically going to become successful perform like X or Y companies just by hiring a specific marketing agency. Every business is different, so their needs are different and therefore they will get different results. So, don't compare yourself to other businesses out there. Work on your own product. While using other big companies as inspiration or as an example for what you want to achieve, make sure to be realistic about your expectations and, most of all, don't believe everything any marketing agency promises.

2. Results don't happen over-night:

A good marketing strategy will take time. It will be consistent and effective, though, but it won't bring you immediate results. Keep in mind that no matter how much your marketing agency tells you that you will get results right away, that will not happen.

3. The cost of paid advertising:

Many marketing agencies will encourage businesses to invest in paid advertising on platforms such as Google, Facebook, or Instagram. However, they may not disclose how much it costs to run these ads. While paid advertising can be effective, it can also be costly, especially if you don't know what you're doing. Be sure to establish a clear goal with advertising and that you get what you pay for.

4. Content is king, but quality is more important than quantity:

Many marketing agencies will encourage businesses to create lots of content to increase their online presence. This, however, may not lead to the desired results if the content is not of high quality. In fact, producing low-quality content could be detrimental to your brand. Your marketing agency should prioritize quality over quantity when it comes to content creation.

5. SEO is an ongoing process:

Search Engine Optimization (SEO) is a critical part of any online marketing campaign. Most marketing agencies will implement some SEO tactics to improve your online visibility. However, they may not inform you that SEO is a continuous process that requires constant effort and adjustment. As a business owner, it's essential to understand the basics of SEO so that you can get the most out of it.

In conclusion...

Marketing agencies can provide businesses with the necessary marketing strategies to grow and succeed. However, business owners need to be aware of the potential pitfalls of working with a marketing agency. By understanding the things most marketing agencies won't tell you, you can make informed decisions, hold them accountable, and build a successful online presence for your business. Be careful with agencies that are not honest and transparent about their services, there are a TON of those out there. Make sure you go with experts that actually explain everything and take the time to show you how things work, this will save you money in the long run and you will see a return on your investment.


Are you interested in learning more about our marketing services? See our blogs Maximize Your Marketing Efforts with Norris Design and 5 Marketing Trends To Boost Your Business.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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