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Digital Marketing 101 for Business Owners

Do you own a business and you're uncertain about digital marketing? With millions of people using the internet every day, having an online presence is incredibly important! In this guide, we will teach you the essentials of digital marketing so you can increase your business's visibility online.

Website Design: The first step to attracting customers online is to have a well-designed website. Your website should be easy to navigate, mobile-responsive, and visually appealing. Make sure to include essential information about your business such as your location, contact information, and services offered. Ensure your website is optimized for search engines so potential customers can find your business easily.

Social Media Marketing: Social media marketing is one of the most effective ways to promote your business and engage with your audience. Create social media accounts on popular platforms like Facebook, Twitter, Instagram, and LinkedIn. Share relevant content, interact with your followers, and run social media ads to attract new clients. Make sure to post consistently and use hashtags to increase your reach.

Email Marketing: Email marketing is a cost-effective way to keep in touch with your customers and promote your products or services. Gather email addresses from potential customers and send them newsletters, promotional emails, or special discounts. Keep your emails concise, engaging, and visually appealing. Ensure you personalize your emails so that they don't end up in your customer's spam folder.

Content Marketing: Content marketing offers a unique opportunity to establish your business's authority and build a loyal customer base. Create high-quality blog posts, videos, infographics, or e-books that address your customers' needs and build their trust in your business. Ensure your content is optimized for search engines so potential customers can find it online.

Search Engine Optimization (SEO): SEO involves optimizing your website and content for search engines so that your website ranks higher in search engine results. Optimize your website with relevant keywords, meta descriptions, and alt-tags. Ensure your website is mobile-friendly, has a fast loading speed, and easy to navigate. Invest in quality backlinks, keywords research, and website analytics to track your progress.

In summary

In conclusion, digital marketing is essential for all business owners, and investing in it can provide an excellent Return on Investment (ROI). By following these digital marketing tips, you can increase your business's visibility online, attract new customers, and build a loyal customer base. Remember to stay consistent and focus on building your online presence over time. Good luck!



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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