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How to Choose the Right Website Platform for your Business

In today's digital age, having a website for your business is essential. Not only does it establish your online presence, but it also helps you to reach a wider audience and expand your customer base. However, with so many website platforms available, it can be challenging to decide which one is right for your business. In this blog post, we will guide you through the process of choosing the perfect website platform for your business.



Cost

The cost of the website platform should be your primary concern when choosing a website platform. Many website builders offer various pricing plans, which can range from free to hundreds of dollars per month. A website builder that offers a free plan may be enticing, but keep in mind that these plans have limited features, and your website may contain ads from the website builder. Conversely, a more expensive website builder may offer all the features you need, but it may not align with your budget. Therefore, it is essential to evaluate your business needs and budget to choose a suitable platform.


Ease of Use

As a business owner, you may not have the technical prowess to create a website from scratch or manage complex coding. Therefore, it would be best to choose a platform that is easy to use and allows you to create a professional-looking website without any coding knowledge. Generally, website builders that use drag-and-drop functionality are user-friendly and allow you to customize your website without any technical skills.


Design and Customization

Your website design and customization play a critical role in creating a lasting impression on your visitors. Therefore, you should choose a website builder that offers themes and designs that align with your brand image. Additionally, you should have the flexibility to customize your website as per your requirements, such as adding or removing content, images, and widgets. The website builder should also provide sufficient plugins and extensions to enhance your website's features and functionalities.


Search Engine Optimization (SEO)

SEO is an indispensable aspect of online marketing that helps you rank better on search engines and drive organic traffic to your website. Therefore, you should choose a website platform that prioritizes SEO and offers built-in tools to optimize your website for search engines. For example, the platform should provide meta tags, optimize your website speed, provide analytics tracking, and enable you to add relevant keywords to your website's content.


Security

Your website's security is imperative to protect your website's data and sensitive information, such as customer details and payment gateways. Therefore, you should choose a website platform that prioritizes security and provides features such as SSL certification, malware scans, and regular updates to keep your website secure.


Consider support and customer service

Finally, excellent customer service and support are essential when choosing a website platform. You may encounter technical issues or require assistance in setting up your website, and having responsive customer support can make a significant difference. Look for a platform that offers prompt and reliable customer service, preferably via phone, chat, or email.



Overall...

In conclusion, choosing the right website platform is crucial to your online success. By considering factors such as cost, ease of use, design and customization, SEO, and security, you can make an informed decision that aligns with your business needs and budget. Remember that your website platform influences your online presence, so choose wisely and take the time to evaluate each platform's pros and cons before committing.




 






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Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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