With every project we start with strategy. We don't conduct cookie cutter design that is thoughtless. We learn about your unique business and your unique target market so that the results actually work as they are intended. Brand strategy is crucial to a business' health and this is why we are passionate about helping in this valuable way.
we design brands one step at a time
Branding is not just your logo. It is the feeling that each person gets when they think about your brand. Creating a brand that is both strategic and beautiful is important to a business' health. We are able to combine strategy and design to give our clients amazing results that work for them.
Design is huge part of what we do, but it is very dependent on strategy and design. We take pride in beautiful design that is both aesthetically pleasing but that also works well for your specific business. We design a variety of work including logos, print materials, vehicle wraps, websites, and much more. Design was our first passion and is the heart of what we do.
services we offer
our featured work
Objective: We created a brand identity for a non-profit in California. The organization is a group of three people. They are a diverse multicultural group and wanted to create a safe space for movement learning. They are dedicated to bringing a diverse perspective and we wanted to help them bring movement learning into communities that have never been exposed to this—all over the world!!
We helped create their brand identity representing movement, diversity, and unity.
Objective: Create a brand identity for an athletic trainer.
The strategy was based on the phrase of "plus one." This represents the trainer's ideal that if we can always push one more than what we think we can, we will always be moving forward and upward.
Objective: A CPA needed an effective brand identity that would work with her for years to come.
She wanted a logo that was inviting and could feel less stark as many accounting service brands do. She wanted something that would represent forward thinking and the upward trajectory of businesses with which she works.
We used these aspects to determine the strategy and objective of this logo making it modern and resemble three check marks and an "E" that forms an upward trajectory on a chart.
Project: We developed a brand identity design for University of Arkansas program with Walmart and Proctor and Gamble as sponsors.
The project was indented to produce inclusion at the university. The wanted to portray diversity and inclusion through the logo and motto of "choose confidence."
Project: We created a website for the wedding venue, Apollo On Emma. The goal was to create a website that could match the quality of their historic wedding venue.
The venue has been a crucial part of Downtown Springdale for a long time. They had restored the venue to its former glory and needed a way to portray that to their potential clients.
We used a mix of classic and modern to exemplify that the venue while historic, can accommodate all types of events.
Project: Ozark Mountain Bagel Company has a fully developed brand and a full customer base. They have a store but were branching out into offering a food truck as well.
Since they had a fully developed brand, we worked with them on keeping the look, style and feel consistent throughout this project.
We designed the full wrap including layout, user interaction, and design.
My passion for graphic design has grown to include business, marketing, and brand strategy. More and more I am called upon to develop entire brands and have found that I have a true calling for helping people gain insight through brand strategy. I have learned that the best way to develop a brand is by combining strategy and branding with a beautiful logo design that is strategic and fits your business well.
I also have the ability to create a full body of marketing materials for our clients. Being able to help businesses have graphic design that is strategic and effective, and this always has been the goal of Norris Design. I would love to get to know you today so that we can connect and see how we can add value to your business.
see what people are saying
Kimberly Norris is a true professional. She listens to your ideas, provides options, and keeps working until you are happy with the design. The quality of her work cannot be matched, it is top notch!!!
The Brand Strategy plan with Kimberly was very insightful. Going through the process opened my eyes to other areas that I never considered, such as secondary and tertiary markets. I am hoping to use what I learned to target the perfect client to make sure that I get the best start I can for my business.
Kim is literally the best at what she does! I had my ideas and she made them come to life! Any changes I wanted to make she was so quick to make them. Just talking with her you can tell she truly cares about her clients and puts a lot into her work to make it perfect!
some of our clients
our featured blog posts
Your design starts with strategy. This starts with us sitting with you, one-on-one, to learn about your unique business and target market. From this strategy, we then create a thoughtful design with intentional results. That means you get results that work.
Creating a brand that instills customer loyalty, as well as stands out from the crowd, is more than just your logo. True branding creates a feeling that someone gets whenever they see or think about your brand. A brand that is both strategic and beautiful is important to a business’s health. We understand this and can combine these elements to attract new customers and keep loyal ones.
Design is at the heart of what we do. Starting with strategy and branding, we develop a design that’s both aesthetically pleasing and also works well for your specific business. From logos to print materials to websites, vehicle wraps, and more, we can create the look and feel of your business that spans whatever media your marketing involves.
WHAT IS A BRAND?
The combination of everything that you do as a business creates a gut feeling in your customers and this is your brand. Creating a successful brand takes thought, strategy and discipline but should always pay off by creating trust in your customers and building your reputation.
WHAT IS A BRAND STRATEGY?
Brand strategy is developing a plan to create your brand over time. Successful brands don't just happen, they are strategically made through every move a business makes. To create a strategy we dive deep into your business, your market, and how your business can stand out.
WHY INVEST IN YOUR BRAND?
Branding is the single most important part of your business, because it effects everything you do. It influences your products and services, personality of your brand, and where you can best spend your time and money. Over time, brand strategy will increase the value of your business, develop deep customer loyalty, and SAVE YOU TIME AND MONEY.
We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.
Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.
We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track.
Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.
Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.
Search Engine Optimization
We offer affordable SEO that actually gets results. This service includes on-page and off page SEO. We offer local, regional, and national SEO Services with not long-term contracts.
The Highest Quality of Work
We always stive to offer the highest quality work. Large agencies higher inexperienced designers, marketers, and talent. We strive to constantly gain experience and knowledge so we can better help you. Where we don't excel we work with our network of experts to collaborate to give you the best results possible. Our clients only build a brand once. We do it every day so we want to help you with the expertise we already have.
Combination of Strategy and Creativity
Our true belief is that strategy and design should never be separate. Unfortunately, this is not the industry standard. Often creative people don't consider the strategy of the business at all. It is very easy to make something that looks beautiful, but it is a true art and science to create something that works for a business and helps them succeed for the long term. This is what we strive to always do no matter what the project is.
Result Driven Design and Strategy
Results are what you care about. Every dollar spent wants to see a return on investment. This is always our focus. We don't want to just sell our services, we want to help your business succeed. This is our true passion and we take great honor in every business that puts that trust in us. We want to guide you in the best way to spend your money weather that is with us or with a trusted partner that we can refer you to. Our focus is always your business.