Funky Fresh
The Project: Logo Design
Funky Fresh Vintage is a retail shop located in Fayetteville, Arkansas that specializes in selling vintage clothing and accessories. The shop came to Norris Design looking to cater to people who love unique fashion and appreciate the timeless appeal of vintage wear. The main goal of this project was to create a logo and brand identity that captured the spirit, personality and values of Funky Fresh Vintage. We designed a mark that channels a sense of nostalgia, playfulness, and a love for all things vintage. Next, we outlined a color palette that was bright and happy, with contrasting colors that pop. Lastly, we mixed in a combination of playful and bold type to represent both vintage and modern styles. We outlined the brand identity so it would reign consistent across all platforms, including the website, social media, and the physical storefront.
