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Overnight Cribs

The Project: Brand Strategy & Design

Eyelove is an NWA-based eyecare and optical provider who came to Norris Design looking for a logo redesign. The client wanted a more modern and upscale feel that would carry longevity. We produced multiple options and the owners landed on this version – it reminded them of nostalgic eye exam methods yet felt fresh and pointed toward the future. Along with the logo, we created a custom one-off pattern, determined company colors, and outlined standard fonts.  These branded components were implemented throughout Eyelove's marketing materials to create a contemporary, high-end and cohesive result.

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