top of page

Is Custom Logo Design Worth It?

A logo is more than a symbol – it is the face of your business. It provides visual recognition among customers and helps to differentiate businesses from their competitors. But is investing in custom logo design worth it? Let’s take a look at the pros and cons.

The Benefits of Custom Logo Design

When it comes to logo design, you won’t find any one-size-fits-all solutions. Having a unique logo that stands out can help your business stand out from the competition and build trust with potential customers. Furthermore, when done right, custom logos can create an emotional connection between customers and your brand. This could be essential to helping you reach an audience who will identify with your message and values.

Custom logos also have a practical purpose too - they help to make sure everything from your letterhead to your website looks professional and consistent across all platforms. Additionally, custom logos are designed for maximum scalability so that they maintain their impact regardless of size or color scheme. And lastly, having a professional team of designers create your logo ensures that you’ll get something tailored specifically to what you need and want from it.

The Drawbacks Of Custom Logo Design

The main downside of custom logo design is the cost involved – high quality designs don’t always come cheap! Also, it may take longer than expected if you don’t know exactly what you want or if there are multiple rounds of revisions required before settling on the final result. However, these two factors don't really seem as cons if what you're aiming for is the perfect logo for your business! On the contrary, you surely want the best results possible and prefer quality over speed.

To summarize...

When running a business, logo design is an incredibly important part of building your brand. While it might be tempting to opt for the generic logo design choices out there, custom logo design offers many unique benefits. With custom logo design, a logo can be created that perfectly encapsulates your business's values and style. From font choice to color scheme, logo development services can help to create something totally unique for your business. Not only does it give you a stand out logo that nobody else has, but also comes with the added bonus of having full control over its design and character. With the right vision and resources, custom logo design is an excellent choice when looking to promote and develop your brand.

So, is investing in custom logo design worth it?

Ultimately, this boils down to how much value you place on having a well-designed logo for your business – after all, even if you decide not to go for a custom option now, chances are good that eventually you will need one anyway!

This might lead to the need of re-branding down the road, which in the end, will cost you more time and money. So why not get it done right the first time?

We have helped many businesses design their logos and we can help you too. Check out our website for samples of our work. If you need help designing your logo, call us today. We would be happy to discuss your needs and come up with a design that you will love!


If you wish to read more blogs about related topics, check out The ROI of Logo Design and Logos That Don't Say Anything.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

bottom of page