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Is It Worth It Investing in Social Media?

Social media is no longer just a platform for personal communication and networking. It has become a powerful marketing and advertising tool for businesses, regardless of their size, industry, and niche. With millions of people using social media every day, it's easy to see why businesses are investing in it. However, it's also important to weigh the return on investment (ROI) of social media before jumping on the bandwagon. In this blog post, we will discuss the pros and cons of investing in social media as a business and help you make an informed decision.

Pros of investing in social media:

1. Increased brand awareness: Social media allows businesses to reach new audiences and increase their brand awareness. By having a social media presence, businesses can showcase their products and services to potential customers who may not have known about them before.

2. Improved customer engagement: Social media platforms provide an opportunity for businesses to engage with their customers in a more personal and interactive way. Whether it's responding to customer inquiries, hosting live Q&A sessions, or sharing behind-the-scenes glimpses of the business, these interactions can improve customer satisfaction and loyalty.

3. Targeted advertising: Social media platforms have robust advertising options that allow businesses to target specific audiences based on factors such as age, gender, location, interests, and more. This can lead to a higher ROI, as businesses can reach the most relevant audience for their products or services.

Cons of investing in social media:

1. Time-consuming: Maintaining a social media presence requires constant attention and strategic planning. Creating and scheduling content, responding to comments and messages, and analyzing results can be time-consuming and take away from other important business tasks.

2. Costly: While having a social media presence is technically free, investing in social media advertising and tools can be costly. It's important to carefully consider the budget for social media before making an investment.

3. Limited control: Social media platforms are constantly changing their algorithms and policies, which can impact businesses' reach and visibility. Businesses also have limited control over the content that is shared on social media, which can pose a risk if negative reviews or comments are posted.

In conclusion...

In conclusion, investing in social media for your business can have its benefits and drawbacks. Before making a decision, it's important to assess your business goals, target audience, budget, and available resources. Social media can be a valuable tool for increasing brand awareness, improving customer engagement, and targeted advertising. However, it can also be time-consuming and costly, with limited control over the content that is shared. Ultimately, the decision to invest in social media should be based on a careful analysis of the potential ROI and the business's specific needs and goals.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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