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Marketing 101: Are You Using Technology to the Fullest?

Marketing has undergone a significant change over the past decade. With a consumer base that's always switching and the emergence of new technologies, it's no longer sufficient to depend solely on conventional approaches to achieve desired business results. The usage of technology has allowed businesses to connect with consumers more efficiently while also helping to streamline marketing strategies. So, are you using technology to the fullest for your marketing? In this blog post, we will cover ways you can adopt technology to improve your marketing efforts.

Social Media

Social media platforms play an important role in today's market. It's a powerful tool that companies can leverage to engage with customers, build connections, and enhance brand recognition. With the help of social media management software, businesses can manage and monitor their social media presence, schedule posts, determine analytics, and track engagement all while keeping tabs on the competition.

Artificial Intelligence

AI is one of the most innovative technologies that's currently making an impact on the marketing industry. It's an effective way to streamline and save time on repetitive marketing activities, ensuring all marketing efforts are personalized and optimized. From chatbots to data analytics, AI technology can provide valuable insight into customer behavior allowing you to tailor your marketing campaigns to their preferences.

Marketing Automation

Marketing Automation is another aspect of technology that you could leverage to enhance your marketing process. It’s an automated system that helps to simplify and streamline repetitive marketing processes such as sending follow-up emails, posting social media updates, and sending out reminders. This enables you to create efficient workflows and helps you to capitalize on data-driven insights that inform your marketing campaigns.

Mobile Optimization

With over 70% of website searches taking place on mobile devices, ignoring mobile optimization could be a severe problem for businesses today. Optimize your website for mobile use to improve user experience on a smaller screen and enable potential customers to interact with your brand. There are plenty of tools available to help you understand how to improve mobile optimization, so don’t be afraid to use them!

Video Marketing

Video marketing has been gaining popularity over the years as it helps to engage customers and communicate your message more effectively. Producing creative video content does not require expensive equipment or filming studios, as low budget productions can also be highly effective. Utilize social media platforms, YouTube channels, or your website to promote your videos to drive brand awareness.

So, just to recap...

Technology has emerged as an integral part of every industry. By effectively adopting the latest technologies, businesses can change their marketing strategies and drive consumer engagement more consistently. While implementing technology may seem complicated, there are numerous tools available in the market that can make it much easier. Trying to embrace even one of these technologies could make a significant difference in your strategy and growth. So don't be afraid to put yourself out there! Get to know these technologies and see for yourself how they can impact your marketing and business.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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