top of page

SEO Tips for Small Business

Are you a small business owner looking to make your mark online? Then you’ve come to the right place. Search engine optimization (SEO) is essential if you want your business to be discovered by prospective customers. Without SEO, it can be hard for your website to appear on the first page of Google’s search results. That’s why we’ve put together this list of 10 tips that will help boost your visibility and get more eyes on your website.

1. Create Quality Content – Quality content is key when it comes to SEO success, so make sure all of your content is well-written, informative, and relevant. If you’re not sure how to create quality content, consider hiring a professional copywriter who specializes in SEO-friendly content creation.

2. Optimize Your Website – Make sure your website is optimized for desktop and mobile users alike. Ensure that all images are properly compressed and load quickly, as this will improve user experience and help with search engine rankings. Also make sure all titles, headings, and meta tags are optimized for search engines with keywords relevant to your business niche.

3. Use Long-Tail Keywords – Long-tail keywords are phrases that are more specific than general keywords such as “SEO tips” or “small business SEO”—they usually contain three or more words like “SEO tips for small businesses” or “best SEO strategies for small businesses." These types of keywords tend to have lower competition but higher search volumes than their shorter counterparts, making them beneficial when it comes to boosting visibility in searches related to your business niche.

4. Invest in Link Building – Link building involves getting other websites in your industry to link back to yours as a way of improving its reputation among search engines like Google and Bing. This can be done through blog posts, guest blogging opportunities, press releases, or by simply reaching out directly to websites within the same industry as yours with an offer of collaboration or mutual promotion activities (such as sharing each other's content).

5. Utilize Social Media – Social media platforms like Facebook, Twitter, Instagram and LinkedIn are great tools for increasing brand awareness and driving traffic back to your website—but only if used correctly! Make sure all profiles have been optimized with relevant information about your business including contact details, website links and hashtags related to the services you offer—and post regularly! Consistent posting will help keep followers engaged while also helping potential customers find you more easily online using social media searches like hashtags or location tags if and when applicable.

6. Leverage Local SEO – Local SEO is vital if you're a small business targeting local customers—it helps boost visibility in local searches related specifically to businesses located near prospective customers searching online (e.g., "restaurants near me"). To leverage local SEO effectively create a Google My Business profile which allows businesses owners the ability add contact information such as addresses/phone numbers/emails; upload photos; respond reviews; add descriptions about their products/services; etc.; which makes businesses easier for prospective customers find them online via Google Maps/Local Searches etc.

7. Improve Site Speed – Site speed is incredibly important when it comes improving user experience and boosting search engine rankings — slow loading sites tend perform less well than faster ones because people don't have the patience wait too long before leaving the site altogether!

8. Use Internal Links - Internal linking means adding hyperlinks on one page that link back another page within same domain (e.g., Blog Post > About Us Page). Doing this helps reduce bounce rate by encouraging visitors stay longer on pages they've already been to while also providing an opportunity to promote other pages within same domain creating further opportunities rank higher SERP results and gaining organic traffic.

9. Analyze Your Competitors - Analyzing competitors can provide valuable insights into what's working them & how they're ranking higher SERP results than own site. You can perform competitor analysis by researching their keyword strategies and backlinks profiles, and then use your findings to form your own approach building a better site to increase organic traffic and better overall rankings.

10 Monitor Progress - The final tip is monitoring progress, because without tracking analytics data you won't know whether the changes you made actually worked or not! Track progress using analytics tools like Google Analytics, track key performance indicators such as number of visitors over time, and then adjust your strategy accordingly to continue optimizing your site's performance.

When it comes improving visibility online, there is no magic pill. However, following the above mentioned tips will help you achieve successful marketing campaigns in the long run. Implementing the above mentioned tactics won't happen overnight as it requires patience and dedication to ensure the best possible outcome.


Search Engine Optimization can play an invaluable role for any business looking to gain an edge in the market. By implementing these techniques into your digital presence, you can tap into a larger and more engaged customer base- leading to increased revenue and the fulfilment of your goals. So make sure you exercise caution when using SEO tactics and do not hesitate to reach out to us if you need help!

Our expert team is here to guide you in the right direction; helping you make sound decisions that will benefit your business in numerous ways. With our reliable service, rest assured that your efforts will bear fruit soon enough. So why wait? Do you need SEO? Call us today - our team awaits your call!


To learn more about SEO, you can read The ROI of SEO and What is The Difference Between Google Ads and SEO?



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

bottom of page