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The ROI of Logo Design

As a business owner, it can be hard to determine which investments are worth their cost. When it comes to logo design, there is often confusion and debate surrounding the return on investment (ROI). While many focus on dollars spent vs. dollars gained and run financial models, the ROI of logo design goes much deeper than that.

There is no one-size-fits-all answer as each company has a unique set of goals when creating their brand identity and visual appeal – making the decision of whether or not to invest in professional logo design an important one. In this blog post, we will discuss how you can calculate the ROI of logo design as well as other benefits associated with investing in this important branding tool.

The cost of logo design

Logo design is an important investment for businesses of all sizes. Even though the upfront cost can vary depending on the designer or agency you work with, it's important to remember the ROI that will result from having a well designed logo. Investing in professional logo design that stands the test of time can have much more value than saving money initially, as a great logo will become an invaluable asset to your brand and could help attract more customers in the long run.

The time it takes to create a logo

Logo design is no quick task; in fact, logo design demands intense levels of precision and deliberation. Quality logo designs don't spring into existence overnight - it often takes hours at the very least to get a logo just right. To create an eye-catching logo requires considerable experimentation with shape, color, typography, negative space, and more. Designers must also take branding into careful consideration and make sure all logo components accurately reflect the business or organization they are representing.

Ultimately, logo design will require as much time as is necessary to ensure there is something aesthetically pleasing that conveys a meaningful message about the company.

The impact of a well-designed logo

Logo design is incredibly important for businesses - it's the face of your brand, and the thing that people associate most with your company. A logo needs to be memorable and unique enough that customers can recognize it at a glance - a well-designed logo is paramount for success. It could mean the difference between people skipping by potential customers or them taking a second look and learning more about what you have to offer.

Having a logo that stands out amongst competitors will make customers more likely to purchase from you, as they are already familiar and comfortable with your logo in a sea of unknowns. So take the time to perfect your logo - you'll reap the rewards in no time!

How to make the most of your logo investment

Investing in logo design can be a great way to kickstart your online presence and set yourself apart from the competition. If done correctly, a logo not only has the potential to give you immediate ROI, but also to be a powerful asset for your business over time. Be sure to research logo designers carefully so that you get the most bang for your buck and find someone who understands the vision you’re trying to capture with your logo. Analyze how other brands have used logo design to make an impact, too. From there, think long-term: will this logo stand out on all mediums? Is it dynamic enough that it won’t become outdated quickly? Will it grow with your company? With these considerations in mind, you’re sure to make an informed logo design investment that pays off!

Other businesses that got it right!

It's no secret that logo design plays a major role in how memorable and recognizable a business is. Some businesses have logos so iconic, they're instantly recognizable. Nike, Apple, Burger King and McDonalds are all examples of this; it's almost impossible to discuss logo designs without mentioning them at some point. But what makes these logos more impactful than the others? A good logo should represent the brand in an exciting but concise way and it should also be versatile enough for different marketing uses - things like websites, business cards or promotional materials.

Investing in logo design can provide your business with higher returns on its investment since logo design is cost-effective yet has long-term rewards. In conclusion, logo design can often be overlooked as a tool for promoting a business but it shouldn't be since great logos can create incredible branding with amazing long-term ROI.

In conclusion...

A logo is not something to be taken lightly. It is an important part of your business and first impression. First impressions are critical in the business world and having a professionally designed logo will help you make the best one possible.

Don’t underestimate the power or ROI of a well-designed logo. If you need help creating a logo for your business, give us a call! Our team at Norris Design would be happy to walk you through the process and create something that accurately reflects your brand.


Do you want to learn more on logo design and the importance of it? Check out our blogs What Makes a Good Logo? and The Breakdown of a Logo Design at Norris Design.



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

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