top of page

What Is Digital Marketing?

Digital marketing is still a relatively new concept among many business owners, yet its importance cannot be overstated, especially in a world where every company is struggling to capture more customers and keep their existing ones satisfied. But what is social marketing, and how can it help your business achieve its goals? This blog post seeks to answer these questions, and more, so that you can better understand why social marketing is critical and how you can begin incorporating it into your operations.

At its core, digital marketing refers to using social media platforms like Facebook, Instagram, Twitter, Yelp, and others, to build a brand, connect with customers, and promote products or services. Unlike traditional advertising, social marketing is a more informal process that leverages user-generated content and interactions to create long-lasting bonds with customers.

By sharing compelling stories, images, and videos that highlight your brand values, culture, and offerings, you can generate brand loyalty and broader awareness, which can translate to increased sales, leads, and referral traffic.

Why should you use digital marketing? Here are just a few advantages of implementing a good digital marketing strategy in your business:

One of the most significant benefits of digital marketing is its low cost and wider reach potential. For example, compared to other forms of advertising like TV, radio, or billboards, social media ads are accessible to any business owner, regardless of their size and budget, and can reach a far larger audience at a fraction of the cost. Moreover, social marketing allows you to target your campaigns more precisely, based on factors like demographics, psychographics, interests, behaviors, and even location, thus ensuring that your message reaches the most relevant audiences.

Another advantage of digital marketing is that it allows businesses to engage with their customers in real-time, creating a more personalized experience that fosters trust and loyalty. Through social listening tools and sentiment analysis, you can monitor and respond to your customers' feedback, complaints, or questions, and resolve issues promptly, thus turning negative experiences into positive ones. Additionally, social marketing enables you to collaborate with influencers, partners, or customers to co-create content, testimonials, or user-generated stories that can amplify your brand's message and build credibility.

However, social marketing is not without its challenges, and businesses need to invest time and resources to get it right. For instance, social media algorithms are continually changing, making it harder to get organic reach and requiring businesses to stay up-to-date with the latest trends, best practices, and techniques. Moreover, social marketing demands a consistent and authentic brand voice, which might not be easy to achieve if your team lacks the skills, expertise, or resources to create compelling content, visuals, or campaigns. Thus, businesses need to hire or train social media managers who can develop and execute a comprehensive social marketing strategy that aligns with their business objectives and values.

That's where Norris Design comes in - our team of professional graphic designers and branding strategists are well-versed in developing and executing comprehensive digital marketing strategies that perfectly align with your business' unique objectives and values. Whether you're a small start-up or an established corporation, we have the expertise you need to take your social media game to the next level and achieve success in the competitive world of online marketing.

In conclusion...

Digital marketing is more than just a trend; it’s a necessity for businesses that want to thrive in a hyper-connected and ever-changing world. By leveraging the power of social media, you can engage with your customers, build trust, and create a long-lasting relationship that translates to more sales, leads, and loyal fans. Nonetheless, to achieve these benefits, you need to understand the nature of social marketing, its best practices, and the challenges it presents. With this knowledge, you can confidently incorporate social marketing into your business operations and reap its many rewards.

Call us today for a free consultation on where to start and how to achieve your goals through a digital marketing strategy, we would love to help!


Our blogs How to Develop a Marketing Strategy and Why Every Marketing Strategy is Unique provide more insight on this subject. Check them out!



Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

Let's talk!

bottom of page