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What Makes a Good Website?

Your website is one of the most important assets of your business, as it can determine whether a potential client will choose to do business with you or not. So, the quality of it is definitely something you should pay attention to. A good website will grab your audience’s attention, appeal to their emotions, and easily get them what they need. But what exactly makes a “good” website? Here are some things you should consider when building your website.



Appearance

A good website should be organized and well structured, and the design should be beautiful and memorable so your website can stand out from your competitors. By making sure that your website has a thoughtful organizational structure and is user-friendly, your visitors will be able to have a better experience while navigating through your site. Typography is a big part of this, the font you choose and the size of it can make a huge difference in the way your website looks, as well as the color palette you work with and the imagery. It is highly important to make sure that your website looks good both on desktop and mobile devices.


Content

Your website is only as good as its content. High quality websites focus on their audience’s needs, not only on what they’re selling, so it’s extremely important that you understand your target audience. Good and original content will build your potential clients’ interest and get them involved with your business, and even come back for more! Also, it is crucial that you know your competitors. It’s a good idea to do some research on the websites of your competitors and see what type of content they’re offering. This will help you create a better strategy and decide whether you want to share similar content or offer something different. Blogs, articles, images, and videos are just some forms of content that you can share on your website.


Purpose

You must understand exactly what your website is for and have a clear purpose in mind while creating it. For example, if your main purpose for creating a website is selling a product, selling should be your absolute priority, and that will determine what your website should look like, how you want to structure it, and what type of content you want to share. A part of having a clear purpose for your website is also having a clear audience in mind. Establishing what your target audience is will save you a lot of time and narrow down your options. You can start by thinking about their age, what they do for a living, what their interests are, how they spend their time, etc. Once you have all of this figured out, the rest will come naturally!


Speed

It might seem trivial, but the reality is that every second counts when it comes to navigating a site. There’s a lot of statistics that show users will leave and never come back to your site if there are only a few seconds of delay. Users don’t want to have to wait around for slow content to download, they want what they need right there and then. One way to make sure your website doesn’t run into this issue is by posting optimized graphics and content.


SEO

Search engine optimization performance also plays an important role in the quality of your websites, as it can help you avoid duplicate content and optimize your site’s speed to help search engines find your website. It also helps with link building, which will determine how your website will rank on the results page. We’ve discussed many other ways SEO can impact your website’s success in other blogs on this website, we strongly advise you take a look at them!


Why is the Quality of your Website SO Important?

Don’t trust us? Here are some statistics that prove why you should care about the quality of your website:


  • 38% of people will stop engaging with a website if the content or layout are unattractive

  • 88% of online consumers are less likely to return to a site after a bad experience

  • 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design

  • Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device

  • A study found that 94% of negative website feedback was design related


Now the question is, where do we start? Should you create your own website? Is it worth all the time and struggle? Or should you hire a graphic designer to do it for you instead? We’re always willing to help our customers succeed with their business, so feel free to call us for a free consultation today!


 

For more related content, visit our blogs Is It Worth Designing Your Own Website? or 6 Reasons You Have to Have SEO.

 
Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com




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Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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