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What Non-Profits Need for a Successful Website

In the digital age, having an effective website is essential for any organization, including non-profits. But what makes a great non-profit website? Here, we will break down the components that are crucial for a non-profit website to be successful.



Design & Layout


The design and layout of your website plays an important role in how visitors perceive your organization. You want to make sure that the design and layout of your site are easy to navigate, visually appealing, and professional. Your web designer should take into account the mission and vision of your organization when creating or updating your site. If you offer multiple services, consider having separate landing pages for each service so that visitors can quickly find the information they need.



Content


Quality content is key when it comes to running an effective non-profit website. The content should be well written, informative, and engaging. Keep in mind that you want your content to reflect the values of your organization and make sure that it’s easy for visitors to find what they’re looking for on your site. Don’t forget about visuals like photos and videos; these can help bring life to otherwise dry text content. Consider adding elements like infographics or interactive maps if possible as well.



Social Media Integration


Integrating social media into your website is also important for non-profits because it helps increase visibility with potential donors or volunteers who may not have heard about you before. Make sure that all of your social media profiles are linked directly from the homepage of your website—this will make it easier for visitors to access them quickly without having to search around on various pages of your site. Additionally, embedding social media feeds onto relevant pages on your site can also be helpful in keeping visitors engaged while they browse through content related to their interests or passions.


Having a great non-profit website is essential in this day and age if you want to reach more people who could potentially support your cause with donations or volunteer their time and skillset.


Designing an effective site includes ensuring that its design and layout are professional, its content is engaging and informative, and its integration with social media platforms helps increase visibility with potential supporters or volunteers who may not have heard about you before. With these components taken care of, you’ll be well on your way towards achieving success with a fantastic non-profit website!


At Norris Design, website design is one of our main services. Book a call today for a free consultation! We would love to help you create just the right website for your non-profit organization.

 

Want to learn more about this topic? Check out our blogs What Makes a Good Website? and Is It Worth Designing Your Own Website?

 
Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com








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Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

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