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Do You Need a Logo Redesign?


Your logo is the face of your business. It’s the visual identity customers will remember and recognize, so it’s important that your logo reflects what your brand stands for. But how do you know when it’s time for a re-design? Let’s talk about some of the key factors to consider when deciding if a logo re-design is necessary.




How Old Is Your Logo?


If your logo hasn’t had any updates since 2000, chances are it’s out of date and in need of a makeover. Technology has changed, design trends have evolved, and marketing strategies have shifted – all of which should be taken into account when designing or updating a logo. A modern logo needs to be both visually appealing and effectively communicate the core values of your brand.



Does Your Logo Reflect The Current Market?


Your business may have been thriving in 2010, but if you haven't updated your logo in 8 years, there's a good chance that it no longer accurately reflects what's currently happening in the market. Take some time to research current design trends and see how they can be applied to the look of your current logo. If you think it would benefit from an update (or even a complete overhaul), then now might be the right time for a re-design!



Are You Planning A Rebrand?


Rebranding is always an exciting process that comes with great potential - but also requires careful planning and consideration. If you’re considering rebranding your company, why not give your logo an update at the same time? This could involve anything from making subtle changes like adjusting colors or fonts, to creating an entirely new look for your business. Whatever route you choose, make sure that whatever new elements you bring into play still reflect what makes your company unique!




If you decide that you will redesign your logo, consider the following:

  • Which Colors Best Suit Your Brand?

  • Which Font Best Fits Your Brand?

  • Who is Your Target Audience?

  • Should I Hire a Professional Logo Designer?


Redesigning your logo is no small task—it can have a tremendous impact on the success of your business, and you want to be sure you get it right. The best option? Hiring a professional graphic designer. Not only will they have the expertise and experience to craft an impressive logo that captures your brand identity, but they will be able to refine the logo design until it's perfect for your business. Don't settle for anything less; work with an experienced logo designer for the best results.


In conclusion...


When done correctly, a well designed logo can become synonymous with its associated brand - but only if it's regularly refreshed over time in line with current market trends and customer preferences. Whether you decide to stick with minor tweaks or go all out with a full re-design, just remember that every decision should reflect what makes your business unique! So don't be afraid to shake things up - after all, change can be good!


We offer professional help and guidance if you need help with designing or re-designing your logo. Check out some of our work on our website for inspiration! If you need assistance, we are here to help. Our experienced team will work with you until you are 100% satisfied with your logo design. Do you need help with your logo? Call us today and let’s get started transforming your branding potential!



 

If you'd like to continue reading about logo design and it's importance, check out our blogs Is Custom Logo Design Worth It? and The ROI of Logo Design.

 


Kimberly Norris | Norrisdc.com | Kimberly@norrisdc.com




Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

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As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

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Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

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Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

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This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

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It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

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So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

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Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

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