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How to Invest in Graphic Design For Your Business

In today’s world, where visuals speak louder than words, investing in graphic design has become vital for any business to stand out among its competitors. Apart from creating a unique identity, graphic design helps businesses to convey their message and promote their products or services in a visually appealing way. It plays a crucial role in creating a strong brand image that resonates with the audience. However, before rushing into investing in graphic design, it's important to understand how to make the most out of it. In this blog post, we will discuss how to invest in graphic design for your business.

1. Understand your brand’s identity: Before investing in graphic design, it's essential to have a clear understanding of your company's brand identity. This includes your brand's values, mission, vision, and goals. Having defined this helps in making better design choices that align with your brand's personality. Based on your brand's identity, you can decide on how you want to position and present your products or services visually.

2. Hire a professional graphic designer: Hiring a professional graphic designer will help you in creating unique and visually appealing designs that align with your brand's identity. Professional designers have a better understanding of design principles, color psychology, and typography, which helps in creating designs that resonate with your target audience. They also keep up with current design trends and incorporate them in your designs to keep up with the times.

3. Communicate effectively with your designer: Effective communication is essential when working with a graphic designer. Clearly communicate your brand's identity, style preferences, and the specific design requirements you have. Provide them with specific examples to help them better understand your expectations. Give them constructive feedback to help them improve their designs.

4. Use the design consistently: After creating your graphic design, it's crucial to use it consistently throughout your marketing collateral such as your website, social media platforms, and marketing materials. Using your designs consistently helps in creating a strong brand identity that is easily recognizable by your target audience.

5. Experiment and evolve: Graphic design isn’t a one-time deal. Keeping up with current trends, evoking customer interest, and keeping your brand relevant requires an evolution in design. Experiment with new designs to stay fresh while remaining true to your brand's identity. Keep up with the times and make sure that you are staying ahead of the curve.

In summary...

Investing in graphic design is a vital step for your business's success in today's digital age. The right design helps to build trust and credibility, promotes your products or services, and helps you stand out in a crowded marketplace. By understanding your brand identity, hiring a professional graphic designer, communicating effectively, regularly using your design, and evolving your designs to stay ahead of the competition, you can ensure that your investment pays off. With these tips, you can invest in graphic design that will make a strong impact on your target audience and will resonate with them for a long time to come.


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Marketing Blog, Graphic Design, Branding, Advertising Rogers, AR, Marketing Rogers, AR, Branding Rogers, AR, Brand Strategy, Brand Consulting

A Note From the Author

As a business owner, brand strategist, and graphic designer I run in to questions and ideas every day.

As the owner of Norris Design, I started out wanting to solely be a designer, but education changed the way I thought, the way I viewed business and the way I viewed my role in helping other's businesses.  

Graphic design will always be my original love, but as I grew in knowledge, I realized the small view of design for the sake of something beautiful was such a disservice to businesses.

Businesses needed much more than just graphic design.  They needed to see the bigger picture of their businesses from the perspective of a designer.  Once I realized that branding had a huge role in large businesses that see amazing success but very few small businesses even think about branding or brand strategy, I realized that if I could offer a brand strategy view as a consultant rather than just an order taker graphic designer, I could actually move the needle in their businesses.

This is the beginning of where I started to fall in love with business, marketing, branding, brand strategy, consulting and brand building. 

It all started with education after college.

I obsessively read articles, listened to podcasts, watched videos, read books, and took classes.  This was to fulfill this desire to be more involved in the businesses side of design rather than just design alone.

So, this is why I wright. I appreciate other people's perspective and I hope that one day, mine can help someone else.

Kimberly Norris

Brand Strategy

We create a results-based brand strategy for all aspects of your company to foster customer trust and build brand acknowledgment over time.

Logo/Brand Design

Creating brand identities is our passion. We believe it takes insight into your business, your customers, and your hopes for your business to build the best logo possible. And we’re willing to take the time to do this.

Brand Consultation

We’re happy to meet with you on a consulting basis about your brand strategy. As your Brand Consultant, I’ll periodically check-in after the initial strategy session, on a continual basis, to make any adjustments or revisions to keep your brand and messaging on track. 

Print Marketing

Think of us as your one-stop-shop for printed marketing materials. We create thoughtful designs and take care of the printing for you. This can save you time and money. Our printing services include business cards, brochures, flyers, and more.

Website Design

Your website is crucial to your business, We design custom websites that are responsive to all platforms, are easy to navigate, and present your company professionally and clearly.

Search Engine Optimization

We offer affordable SEO that actually gets results.  This service includes on-page and off page SEO.  We offer local, regional, and national SEO Services with not long-term contracts.

Our Services

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